Television

Nokia launches flagship Lumia 1520 in India; campaign in the offing

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BENGALURU: Nokia India (Nokia) announced the all India launch from the NCR region and Bengaluru of its new flagship Windows operated smart phone – the Nokia Lumia 1510 yesterday. The company has already launched this phone along with the Lumia 1320 in other markets a while ago. Plans are afoot to launch the Lumia 1320 in India also shortly.



Nokia has had an aggressive campaign for its Lumia and Asha series of phones across multimedia including television in the country. A campaign for the Lumia 1520 is being planned by Nokia India along with its creative agency JWT revealed Nokia India Sales director of south markets T S Sridhar to www.indiantelevision.com.



Nokia’s mass communication message is likely to focus on three key attributes of the Lumia 1520 – it’s the first six inch screen smart phone from the Nokia stable, the 20 MP PureView camera with RAW capability and optical image stabilisation and the phone’s long battery life with a 3400 mAh battery revealed Sridhar further.



Nokia India, Middle East and Africa Director – Smart Phone Devices Vipul Mehrotra, said, "Large screens are increasingly becoming popular among smart phone users and imaging is one of the key factors that define a good smart phone. With the Nokia Lumia 1520, we have boosted the Lumia design to a large six-inch screen, with the clearest and sharpest display offering people a better way to tell their stories."

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