MAM

Aegis Media appoints Alex Crowther to head General Motors' biz

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/10/20/Untitled-1_4.jpg?itok=d6ShnCbb

BENGALURU: Aegis-owned media agency, Carat — a media communications specialist and a player in digital and diversified media solutions, has appointed Alex Crowther, former CEO of MediaCom Asia Pacific as Global Client President, effective immediately.



Crowther, in this role, will be responsible for leading the General Motors business and continuing Carat’s track record of global success in managing the USD 300 crores global account.



“Alex is the perfect person to lead the continued momentum and growth of General Motors’ global business for us,” said Aegis Media Americas & EMEA CEO Nigel Morris. “He’s a rare talent who brings extensive global experience and a proven track record working with major global brands across categories, but specifically with automotive. He has the entrepreneurial spirit and drive to find innovative ways to drive GM’s business forward in today’s convergent media landscape.”



Crowther returns to Carat, where he once worked at Carat International, after a 19-year hiatus, and brings 26 years of global experience in the media industry. Prior to Carat, Alex was CEO Asia Pacific for the global media network MediaCom, part of WPP’s GroupM, sitting on the Asia Pacific board of GroupM and global board of MediaCom. During his first three years at MediaCom, Alex helped to double to size and scale of the business in Asia Pacific by winning multiple Proctor & Gamble country assignments, Coca-Cola in several territories and many other globally recognised brands.



Morris continued, “Steven has been part of the Carat GM leadership team since the onset of our relationship, helping to open Carat’s office and global hub for the GM partnership in Detroit. He led the successful transition of Carat’s GM business across more than 70 markets and will move on to do more great things for other global and U.S. clients across our network.”



Prior to MediaCom, Alex served as President/CEO Americas and Asia Pacific of integrated communications network Davinci, a part of Omnicom. Based in the US — much of it in Detroit, he was President/CEO Americas and Asia Pacific and as co-founder was instrumental in the company’s rapid growth from a standing start to a presence in more than 60 markets in seven years. During his time at Davinci, the agency managed the global media for Chrysler and Mercedes Benz as well as Mitsubishi Motors in North America.



“Automotive has always been a passion of mine and a cornerstone in my career, so it only makes sense that I return to Detroit, especially to work at a global-leading media agency that is consistently ranked as the number 1 network by RECMA. Carat is the only network that truly understands convergence and is redefining the value of media to create better business value. I can’t wait to get started,” said Crowther.



Crowther replaces Steven Feuling, who will be relocating to San Francisco and assuming a new role at Carat. During Feuling’s tenure as Global Client President for GM, Carat helped GM achieve significant gains from both a consumer and business perspective, including Interbrand naming Chevrolet as one the Top 100 Global Brands in 2013.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/youtube.jpg?itok=j0JuH5zZ
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/ola.jpg?itok=8O9ddgr6
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Levi.jpg?itok=i_ggieNm
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Dentsu.jpg?itok=SFcfbyL9
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=VAxKHszU
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/nutri-choice.jpg?itok=kj4BA9Se
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/Sumanto.jpg?itok=o0U8gnck
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/oyo.jpg?itok=S5b3_rHa
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/lintas.jpg?itok=9Ap0xIBb
MullenLowe Media Mub comes to India as Lintas MediaHub

MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories