Aegis Media appoints Alex Crowther to head General Motors' biz

BENGALURU: Aegis-owned media agency, Carat — a media communications specialist and a player in digital and diversified media solutions, has appointed Alex Crowther, former CEO of MediaCom Asia Pacific as Global Client President, effective immediately.

Crowther, in this role, will be responsible for leading the General Motors business and continuing Carat’s track record of global success in managing the USD 300 crores global account.

“Alex is the perfect person to lead the continued momentum and growth of General Motors’ global business for us,” said Aegis Media Americas & EMEA CEO Nigel Morris. “He’s a rare talent who brings extensive global experience and a proven track record working with major global brands across categories, but specifically with automotive. He has the entrepreneurial spirit and drive to find innovative ways to drive GM’s business forward in today’s convergent media landscape.”

Crowther returns to Carat, where he once worked at Carat International, after a 19-year hiatus, and brings 26 years of global experience in the media industry. Prior to Carat, Alex was CEO Asia Pacific for the global media network MediaCom, part of WPP’s GroupM, sitting on the Asia Pacific board of GroupM and global board of MediaCom. During his first three years at MediaCom, Alex helped to double to size and scale of the business in Asia Pacific by winning multiple Proctor & Gamble country assignments, Coca-Cola in several territories and many other globally recognised brands.

Morris continued, “Steven has been part of the Carat GM leadership team since the onset of our relationship, helping to open Carat’s office and global hub for the GM partnership in Detroit. He led the successful transition of Carat’s GM business across more than 70 markets and will move on to do more great things for other global and U.S. clients across our network.”

Prior to MediaCom, Alex served as President/CEO Americas and Asia Pacific of integrated communications network Davinci, a part of Omnicom. Based in the US — much of it in Detroit, he was President/CEO Americas and Asia Pacific and as co-founder was instrumental in the company’s rapid growth from a standing start to a presence in more than 60 markets in seven years. During his time at Davinci, the agency managed the global media for Chrysler and Mercedes Benz as well as Mitsubishi Motors in North America.

“Automotive has always been a passion of mine and a cornerstone in my career, so it only makes sense that I return to Detroit, especially to work at a global-leading media agency that is consistently ranked as the number 1 network by RECMA. Carat is the only network that truly understands convergence and is redefining the value of media to create better business value. I can’t wait to get started,” said Crowther.

Crowther replaces Steven Feuling, who will be relocating to San Francisco and assuming a new role at Carat. During Feuling’s tenure as Global Client President for GM, Carat helped GM achieve significant gains from both a consumer and business perspective, including Interbrand naming Chevrolet as one the Top 100 Global Brands in 2013.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories