Television

Zee’s new show celebrates love

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/01/04/Untitled-1_0.jpg?itok=-I-Ua96-

MUMBAI: Love means different things to different people; some find it magical, others plain volatile. But most agree it is one exhilarating ride that brings two people together.

Celebrating this beautiful but complicated emotion is Zee TV’s new show Aur Pyaar Ho Gaya which comes to your drawing rooms starting 6 January – five days a week at 10pm.

It centers on the thought that - you don_t find love, love finds you, says Ajay Bhalwankar

The channel’s first new show of 2014, Aur Pyaar Ho Gaya, produced by Rajan Shahi of Director’s Kut Productions, will replace the ongoing Khelti Hai Zindagi Aankh Micholi.

Says Hindi GECs content head Ajay Bhalwankar: “It is not about kitchen politics, it is not about any other melodramatic narratives. The story is absolutely simple and clean. It talks about the various aspects of exploring love. It centers on the thought that – you don’t find love, love finds you!”

Aur Pyaar Ho Gaya traces the emotional journey of two young people with different notions about love, against the picture-perfect backdrop of the Pink City aka Jaipur.

Bhalwankar believes the series will bust quite a few myths associated with love and marriage. “The first myth the show should break is that love stories don’t work on television. Second myth, love means running away, love means dying at the end of the film. This is a happy love story and a non-controversial love story. It is about discovering and falling in love,” he says.

It is a simple and a clean love story, says Rajan Shahi

With Aur Pyaar Ho Gaya, Shahi, who has directed shows like Saat Phere and Maayka on Zee TV, turns first-time producer for the channel. Like Yeh Rishta Kya Kehlata Hai which served as a platform for debutants Hina Khan and Karan Mehra, Shahi will introduce newcomers Kaanchi Singh (Avni) and Mishkat Varma (Raj) as the lead pair in the new series.

While Avni’s parents will be played by Reena Kapoor and Rajeev Singh, Waseem Mushtaqh, Ashita Dhawan, Rajeev Verma and newbie Nikita Agarwal form the rest of the cast.

Isn’t getting fresh talent on board a risk? “Yes, definitely, there is some risk involved. But I enjoy it. After Ekta Kapoor, I can proudly say that DKP is the one which has given maximum newcomers a platform like this. I like to invest in newcomers and have worked with the maximum number of newcomers. You want to get fresh talent on board for fresh stories,” says Shahi.

 

So far, eight episodes have been canned with four episodes shot fully and ready to go on air.

Asked whether the 10pm slot will work, Shahi says: “I have never asked channels for particular slots. For me, it’s my work, whether you put me in the 2 pm or 6 pm slot, I have to work. Over the years, I am not so blinded by it, but TVTs do play an important role. I know that we are judged by TVTs, but I don’t let this affect my day-to-day living.”

Speaking of promoting the new series, Zee TV has a well-rounded strategy on the cards which includes endorsements in print, TV, DTH and cable. An interesting audience engagement program targeting couples is also underway.

Not only is Shahi confident of the new show, after being in the industry for so long and experimenting with different mediums, Shahi feels television has truly arrived. “TV is now evolving and changing at a much faster speed than ever before. The change is now happening every two to three months. In terms of revenue and employment, it is growing bigger than Bollywood.”

“The kind of revenue television is generating is three times more than films. The kind of employment television is generating is again three times more than films. So, TV as a canvas has grown bigger. Very thankfully, people don’t look down on TV any more. They don’t consider it a step down. It is becoming exciting with lots of new content also coming in. Indian television quality is also brilliant given the conditions and budgets we’ve worked with earlier,” Shahi signs off.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/poker2_0.jpg?itok=yf0oPPVf
Guest Column: Online poker the next big wave in digital

With poker’s popularity having touched heights in the US, the UK, China, and other European nations, the card game online has also begun to gain immense traction in India. People in India have begun to recognise poker as a skilled-based game. This is one of the major reasons why a large number of...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/newsx_0.jpg?itok=__V4npdX
NewsX launches its biggest campaign to unearth non-performing assets

NewsX has launched India's biggest investigation into Non-Performing Assets (NPAs) by kicking off a 100-day campaign to help strengthen India's financial backbone by weeding out non-performing assets that are weighing down on banks.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/btvi.jpg?itok=zk9pLhf1
Shaping the future of Information and Entertainment industry at magnetic maharashtra, exclusively on BTVI

The State government’s initiative ‘Magnetic Maharashtra Convergence Summit 2018’ held recently in Mumbai, showcasing progress of Maharashtra, witnessed participation from major players and Indian companies. The summit focussed on building the state economy with a total committed investment of Rs12...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/bbc.jpg?itok=9DZqDrRf
BBC News invests in VR documentary series

Hotly tipped as one of the digital trends to look out for in 2018, virtual reality (VR) has made significant steps towards becoming a more integrated offering from BBC News. The BBC is investing in bringing its award-winning journalism to audiences seeking new experiences by launching a VR...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/u-cypher.jpg?itok=2BlC65s-
U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season's title

Boosting the E-Sports scene in India, the intense, gruelling 34-day U Cypher championship finally ended with team Yakshas bagging top honours. They defeated the Sherdils in a thrilling match that went into overtime

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/phero.jpg?itok=fVblOXVn
Sony SAB launches Saat Phero Ki Hera Pherie

‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/Untitled-1.jpg?itok=-HY_PRCd
Crime reality shows maybe doing more harm than good

The darker genres of storytelling such as thriller, crime and horror have hooked viewers for years. Though at times gory, viewers gulp down crime stories if they are crafted with an element of fun. But a rise in criminals imitating scenes from shows has led people to blame both Bollywood and TV...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/chrome.jpg?itok=TMMjv7Nc
Chrome DM bags election count and analysis forthe upcoming elections in Meghalaya,Tripura, Nagaland

Chrome Data Analytics and Media – India’s largest primary research and data analytics company – has bagged the tender for covering and analysing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for the Doordarshan channel. This marks the foray of the company in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/reham.jpg?itok=3Ylaggn7
Communication of Reham Khan's exclusive interview with WION

Imran khan's ex-wife has spoken exclusively to WION on his recent remarriage. Reham Khan who was Imran Khan's second wife, told WION from her home in London that 'Imran Khan's latest marriage is a political misadventure, those who seek power need to make good judgements'. Imran khan tied the knot...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories