ZEEL expands to Indonesia, launches Zee Bioskop

MUMBAI: Of late, Zee Entertainment Enterprises Limited (ZEEL) has been making headlines for its expansion plans the world over. It isn’t just taking the existing channels from India to the international market but is also coming up with new channels to cater to the local people of the countries they want to reach out to. In the present case, they have done just that.


In order to expand in the south East Asia market, it has launched a movie channel in Indonesia, aptly titled Zee Bioskop (Bioskop means cinema in Bahasa, the local language of the country). The last time Zee introduced a channel in this region was five years ago - Zee Variasi in Malaysia, again a local Bollywood movie channel.


Zee Bioskop, which has been launched today, is currently available only on Aora TV as a pay channel and is beaming off satellite Measat 3a. With the tagline - ‘Bollywood Banget’, which means ‘bollywood excessively’, the channel will showcase the best of Bollywood movies dubbed in Bahasa Indonesian.


An official announcement about the launch will be made in January in Jakarta, the capital, where the office of Zee Bioskop is located. As of now, the officials are working on increasing the distribution of the channel.


Since Indonesia is the world’s fourth most populous country with not too many movie theatres showing Bollywood movies, the company is trying to cash in on the situation. “Our focused study group showed that Indonesians wanted to watch Bollywood movies and with Bioskop we are targeting the local audience and not the Indians in Indonesia,” says a highly placed source from Zee.


Bioskop will air comedy, action, thriller, drama and romantic movies. Activities on Facebook and Twitter have already started to promote the channel. “This initiative is going to make not just Zee but also Bollywood movies popular in the Indonesian market,” says the source.


Movies like Delhi 6, Shaitan, Aa Dekhen Zara, Oh My God, Vivaah, Love Story 2050 etc are in the current line-up. The channel will come under the APac area and will be headed by Asia-Pacific business head Sushruta Samanta. There are other Zee channels already present in the region since many years.

Latest Reads
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories