Chrome Data: Religious channels lead the chart in week 52

MUMBAI: It’s ironical to note that in the week when everybody is up for some celebration – partying, enjoying and vacationing – the viewership of religious channels have increased. Is it that the elders at home have got an easy access to the channels they want to watch in the absence of the younger members of the family? Or, is it that people at large want to wash off their sins at the yearend by spending some time in spiritual viewing?

Whatever the reasons may be, we are saying all this because in the week 52 of Chrome opportunity to see (OTS), the religious channels are leading the chart. The genre gained 1.5 per cent as per the data provided by Chrome Data Analytics & Media. Among all the religious channels, Aastha ruled with 98.3 per cent in the Hindi speaking markets (HSM).

And not that the viewers just enjoyed the bhajans and spiritual lessons, they were in for some musical retreat as well. The music channels were at the second position in the week 52. The music genre in the HSM gained 0.5 per cent with Sony Mix ahead of other channels with 88.5 per cent OTS.

The Kids genres across India and English news channels in the eight metros didn’t witness much change as compared to last week. However, the genres were in the top four. While Cartoon Network leads in the kids’ genre with 87.3 per cent, Times Now led in the news category with 90.4 per cent OTS.

As for the bottom four, English entertainment channels saw a huge drop with 3.8 per cent in the eight metros. Star World overtook AXN to gain the first position with 81.1 per cent.

The business channels couldn’t grab the viewers attention even after special line-ups featuring the high and low points of the year 2013. The genre in the eight metros saw 1.9 per cent drop with CNBC Awaaz leading the way with 83.8 per cent.

English movie channels and Hindi news channels in the eight metros and HSM, respectively, saw a dip with former witnessing a drop by 0.6 per cent and latter by 0.4 per cent. Pix was at the top with 88.4 per cent, while Aaj Tak registered 94.6 per cent OTS.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories