NEW DELHI: NBC News has acquired the user-generated live
video service Stringwire as part of an effort to strengthen
its newsgathering efforts.
As part of the deal it has also hired Stringwire founder
Phil Groman, who will join NBC News as product lead and work
out of the NBC News Digital Group's San Francisco office.
Other terms of the deal have not been disclosed.
"Stringwire is at the leading edge of user-generated
video products, with immediate value to our on-air and digital
businesses," explained NBC News senior VP and chief digital
officer Vivian Schiller in a statement announcing the deal.
"Long-term, we think there is great commercial potential."
NBC News believes that Stringwire's technology will provide
its TV and digital platforms with new tools for newsgathering
and for using eyewitness user-generated video content.
Stringwire allows news organisations to request video from
a network of verified contributors with connected mobile devices
capable of streaming video across the globe. For breaking
news and stories, Stringwire has the ability to recruit and
direct contributors based on geographical location via Twitter
and then to instantly access their live footage.