MUMBAI: There is good news for foodies; FoodFood is all set
to bring exquisite cuisines to your platter. The lifestyle
channel is all set to add new flavours with two new specialties.
new concept will be a trend setter for channels believes
Get ready to see Chef Sanjeev Kapoor travel around the globe
exploring different cuisines and eating habits of the locals.
The Out of the World Series
Africa, which will
shoot across 105 countries, starts its journey from East Africa.
In the first season, which begins from today, the chef along
with his six member crew travels to Tanzania, Kenya and Uganda.
"The show is a marriage of food and travel," says
producer Runjiv Kapur.
In the show Sanjeev will recount his tale of scary encounters,
unusual spices and rendezvous with tribal chieftain and much
more! "When we started shooting for the show, nothing
was planned. We shot for 15 days for 12-13 hours a day. And
shooting at every stop," he adds.
So why start with East Africa? Answers Sanjeev, "Two
reasons: One, because it is a creator of mankind and two because
the producer is based in Tanzania." The host of the series
also believes that it is a concept which is different and
would be a trend setter for channels.
Talking about how the concept came about, producer Kapur
who is writing a series of books on Great Bazaars of the
World says, "When I met Sanjeev a few years back
I pitched the idea of going to the bazaars of the world and
shooting not in the kitchen but on location. We did shoot
a pilot for the same then but could not take it ahead because
Sanjeev had to devote 15 days for the shoot, which did not
work out." It was last year that the duo got together
again and took it forward by starting the shoot in East Africa.
FoodFood is excited about the two new launches
The unique thing about the programme is that it has been
shot in natural habitats which will see even animals roaming
around freely. "We are cooking the local cuisines with
local chefs. So Sanjeev is watching the chef create the dish
and he then explains it to the audience," informs Kapur.
According to the two, the show is not scripted. "Because
it is not scripted, we shot hours of footage for a 22 minute
episode. We were literally shooting on the fly. And when you
do that, the show takes shape on the editing table. Though
there was a structure initially, it later became more spontaneous,"
Not confirming the next destination, Kapur says that they
are looking at places which are unexplored. "It is no
mall shopping show. We are looking at places with rich culture,
history and not much explored. We are here on a discovery."
The duo has already started working on the next season and
believes that the feedback they get from the first season
will add value to the next.
So, does shooting a show of this magnitude require big budget?
"For channel like us, we learn to do things in an efficient
way. Even for world class quality you may not need to spend
too much, yes you have to put more efforts, like we shot gorilla
style, but at the end we have come out with a great product,"
Another show which went on air on 13 August hopes to connect
with the audience by bringing out the essence of tea time.
The focus of the show Hi Tea, hosted by Chef Ajay Chopra,
is on the Indian family for whom tea time gives another reason
to get together. "The idea is to promote the concept
of Chal Chai Peete Hai," says Chopra who was earlier
seen in the first season of MasterChef India on Star Plus.
The show will concentrate on the tea drinking habits of people
around the globe. "Tea has become a reason for people
to meet. Also what makes it special is the snacks along with
the Tea. And through this show, I am telling people not only
of different ways of drinking tea, but the add on snacks along
with their special tea," adds Chopra.
India fame Ajay Chopra is excited about his new show
So how did it all start? Chopra (smiles) and says, "I
met Sanjeev Kapoor during MasterChef. It was then that we
started thinking of doing something in FoodFood. Though nothing
materialised then, it was four months back that we again started
talking about the show." Ask how it is different from
the rest of the shows, he informs, "See there are two
ways to connect to people: Either reach out to them through
their favourite cuisine or through presenting new cuisines.
In this show we are reaching their heart with new cuisines.
Through this show, we want to make teatime, the best experience
of the day."
While Hi Tea occupies the 4 pm slot, Out of the World
Africa will be on at 9 pm. Explaining the
time slot, Sanjeev says, "Well, the show in the 4 pm
slot is for pure learning. In this slot we are targeting people
who want to learn and replicate the dish. So the core audience
for Hi Tea is someone who wants to learn to cook while the
secondary audience is the family. For, Out of the World
Africa, our core TG is the family which comes
together to watch a series like this."
Both the shows have completed the shoot for the first season.
The first season of Hi Tea will have 26 episodes and is looking
at a larger chunk of 100 episodes. While Out of the World
Africa has shot 15 episodes for its first
season. Chopra for the first season has set up his kitchen
in Filmistan located in Goregaon in Mumbai. "Well, we
have started with shooting in my kitchen, which has been especially
created for this show, but I am also looking at shooting in
hotels first in India and then abroad," informs Chopra.
The channel is using all mediums: television, print, outdoor
to market the two shows. "We do spend on marketing, but
we do smart spending," comments Sanjeev. The channel
is only buying the hoardings in Delhi, Mumbai, Ahmedabad,
Bengaluru and couple of sites in Pune for promotions. They
have also shot around 10 promos for Out of the World Series
for television promotions and a one-minute long promo for
Hi Tea, which will now be broken to various versions.
Ask the planners and they say that though this is not a unique
concept as in the past various other chefs have tried their
hands on travel and food genre. "What we have to see
is how well it is accepted by the Indian pallet," says
a Delhi based media planner.
Is the channel trying an Anthony Bourdain and Bobby Chinn
twist with the addition of these two shows? It is up to the
food and travel lovers to give their verdict, which we will
surely keep a track of once the television ratings are declared!