MUMBAI: The 65th Primetime Emmys telecast is still more than
a month away but plans already are afoot for next year's show.
According to media reports the 66th Primetime Emmys will
be broadcast not in September, as in most years, but rather
in late August 2014 to avoid a conflict with NBC's Sunday
Night Football. According to sources the TV Academy has fixed
24 August for the awards.
The move is not a surprise. Each of the big four broadcast
networks - ABC, CBS, Fox and NBC - get to air the Emmys once
every four years. Next year is NBC's turn, and the network
has scheduled the show in August each of the last two times
it hosted. (NBC aired the Emmys on Aug. 27, 2006 and Aug.
29, 2010; every other Emmys ceremony since 2002 has aired
The reason for NBC's preference for earlier air-dates is
that, in 2006, the network acquired rights to air Sunday Night
Football, and it does not want to have to pick between the
two ratings magnets (the NFL season always kicks off in early
Sept.). During the 2012-2013 season, SNF was the highest-rated,
most-watched show on TV, according to Nielsen.