Television

UTV Stars' new show promises to bring the box-office home

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MUMBAI: UTV Star, a channel from the UTV bouquet, was launched with the promise of being the intimate insider of Bollywood. And keeping to it, the channel has started a new show - Box Office Live.

The show will catch the pulse of the nation on every new release and promises to be the 'sensex' of Indian Cinema by providing its viewers with first-hand information about that day's release. In addition to viewer's opinions, the show will also feature a t?te-?-t?te with producers, distributors and studio executives to discuss how the movie is faring at the single and multi-screens across cities.

Speaking on the show, Disney UTV, UTV Stars media networks director, content & editor Manish Dubey says, "Box Office Live! a yet another significant and path-breaking step fulfilling the long standing commitment of UTV Stars to get Bollywood closer to its audience. As the official channel of Bollywood, it's our responsibility to give the audiences the real and the big picture of Indian Cinema and this show does exactly that in a format that has not yet been seen on Indian Television."

The show premiering with Chennai Express' release will be bringing all the box office updates in a three-minute segment hitting every top of the hour throughout the film opening day. It will be talking to the audiences from theatres across the country and provide minute by minute reactions on the day of release enabling the viewer to give his or her personal "Hit" or "Miss" verdict.

The show is hosted by Sunanda Wong, a Bollywood and lifestyle journalist, who has over five years of experience up her sleeves.

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