Ministry of Information and Broadcasting introduces 'New Media Wing'

NEW DELHI: Almost a year after guidelines were framed for the use of social media by government agencies and citizen engagement for e-governance projects, the proposal for establishing a ‘New Media Wing’ in the Information and Broadcasting Ministry for publicising its initiatives through multiple social media platforms has received the official nod.


The move has come even as the government is gearing itself for the general elections next year. Both All India Radio and Doordarshan launched its new series yesterday to highlight the initiatives of the government.


According to the proposal approved by the union cabinet, the new wing to be headed by a joint secretary level officer would address the communication and dissemination requirements of the government on social media platforms. The wing would integrate the communication tools horizontally and vertically through various social media platforms.


The proposal for establishment of new media wing has been drawn on the basis of the experience of the initiative undertaken by the ministry recently, on a pilot basis to position itself on the social media platforms such as YouTube, Facebook and Twitter.


The administrative and operational support will be provided by a unit under the ministry – the Research Reference and Training Division - which would be the new wing.


The expenditure for establishing the wing and the recurring expenditure thereon would cost the exchequer an amount of Rs 22.5 crore during the 12th Five Year Plan (1012-17) which has been approved by the cabinet committee for economic affairs under the development communication and information dissemination plan scheme of the ministry.


In August last year, the government had issued framework and guidelines to enable the various agencies to create and implement their own strategy for the use of social media. The document was to help them to make an informed choice about the objective, platforms, resources, etc. to meet the requirement of interaction with their varied stakeholders.


The official statement had then said, “As more and more projects are getting implemented, an increasing need has been felt for wider and deeper participation of an engagement with all stakeholders to ensure that citizen centricity is maintained in all projects. There is now a consensus that citizen participation and civic engagement are the building blocks for good governance and e-governance is a critical component of good governance.


It had added that, “Media is transforming the way in which people connect with each other and the manner in which information is shared and distributed. While at a personal level, the uptake and usage of social media is gaining rapid popularity, use and utility of such media for official purpose remain ambiguous. Many apprehensions remain including, but not limited to, issues related to authorisation to speak on behalf of department/ agency, technologies and platform to be used for communication, scope of engagement, creating synergies between different channels of communication, compliance with existing legislations etc.”

Latest Reads
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories