Television

Amazon launches fine art marketplace

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MUMBAI: The online retail giant that peddles everything from e-readers to UFO detectors is looking to change that and make fine art more accessible for everyone.

Amazon on Tuesday announced the launch of Amazon Art, an online marketplace that features more than 40,000 worlds of fine art from more than 150 galleries and dealers. At launch, Amazon Art features artworks from more than 4,500 artists. Amazon said it is one of the largest online collections of original and limited edition artwork for purchase from galleries and dealers.

"We are excited to bring one of the largest selections of fine art direct from galleries to our customers. Amazon Art gives galleries a way to bring their passion and expertise about the artists they represent to our millions of customers. We're thrilled to bring the excitement and emotional connection of art to our customers," Amazon Marketplace VP Peter Faricy said in a statement.

Like other Amazon Web properties, the new fine art marketplace features discovery tools to help you find pieces you might like, and detailed information about the works of art. You can search by using filters such as subject, style, color, size, price, and gallery.

The marketplace includes art from galleries of all sizes in the US, UK, the Netherlands, and Canada, including Paddle8 in New York, Holden Luntz in Miami, McLoughlin Gallery and Modernbook in San Francisco and Catherine Person Gallery in Seattle.

The store offers a little something for everyone, with pieces ranging from folk art to impressionism to modern art. Prices vary, with photographs starting at under $200 alongside iconic works from artists like Norman Rockwell, including the American master's "Willie Gillis: Package from Home" available for a cool $4.85 million. Other available pieces include Andy Warhol's "Sachiko" for $45,000 and Claude Monet's "L'Enfant a la tasse, portrait de Jean Monet" for $1.45 million.

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