Television

What keeps Life Ok ticking…?

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/26/ok_0.jpg?itok=XYo7UXIB

MUMBAI: In December 2011, when Star India launched its second Hindi GEC christened Life OK, the network made a promise to its viewers that through the channel they will see not only different but also out-of-the-box content.

And keeping to it, the channel is launching a new show wherein the wife is the "other" woman. Gustakh dil portrays the life of a simpleton (Laajo) from a village whose husband (Nikhil) continues to be madly in love with his childhood sweetheart (Ishana).

Commenting on how the show stands apart from the rest Life OK general manager Ajit Thakur asserts, "Disruption has always been a key thrust for us at Life OK and with Gustakh Dil we are aiming to bring out the other side of a love triangle. We are confident that people will accept this unique storyline and will appreciate our modest attempt at providing quality entertainment."

This is not for the first time that the channel has tried to do something different. In the past too, the channel has tried to grab eyeballs through it shows. It recently launched a reality crime-based show Police Dial 100 where the channel took a completely different track. Here, the team from Endemol follows policemen in Delhi, as they attempt to solve crimes and face different situations.

"Police Dial 100 is Life OK's effort to delve deeper into the functioning of law enforcing agencies and capturing on camera the highly stressful lives of our police forces lead", Thakur had expressed earlier during the show's launch in Delhi.

Apart from it, another major property by the channel has been Savdhan India. However, one cannot deny that the crime based shows have done well for the genre.

On the other hand, unlike the other channels which have failed to garner ratings and viewership through mythology, the channel struck gold with its mythological show - Mahadev - which is the most popular show on the channel.

HavasMedia, MD, Mohit Joshi emphasis on it and adds, "Mahadev has set the grounding for the channel. And with good production quality and new shows every now & then, the channel has been able to grow significantly as well as make a mark for itself in the market. What even sets it apart from sister-concern Star Plus is the fact that it's more contemporary."

What is interesting is that the channel not only brings out innovative shows but also has interesting FPCs. On 23 June, the channel showed non-stop 12 hours of fresh content comprising of crime, terror, mythology programming and Bollywood movies. Life OK plans to make it a regular initiative at least once a month as it feels that such kind of experimentation will make it a game changer. Before baara-se-baara, it had experimented with 6 a.m. - 6 p.m. and that too had worked well with the channel.

Moreover, Life OK has acquired the format of the popular US reality dating game show The Bachelor and has commissioned the Zodiak owned SOL Productions to produce the Indian version - The Bachelorette India - Mere Khayalon ki Mallika which is expected to be on-air in September.

"The series will strengthen Life OK's programming and set another benchmark in quality entertainment", states Thakur optimistically.

However, Helios Media MD Divya Radhakrishnan resounds, "Though Life OK has been taking a lot of initiatives to make a name for itself among the leading Hindi GECs, it still has to do a lot more. Today the Hindi GEC cluster is leaving no stone unturned to come up with new shows, but are not moving any boulders. It's just like any other GEC."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/rohit.jpg?itok=LxK_VxMb
We place a very high premium on fan experience: Turner's Rohit Bhandari

MUMBAI: Competition has brought the best out of the TV channels operating in the English movie genre. With 14 channels vying for the crown, the genre has witnessed a flurry of changes in programming strategy and content aggregation as well as viewer-engagement manoeuvres. In the quest for curating...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/10_0.jpg?itok=NOhB2H1A
Should junk food ads be banned on kids' channels?

MUMBAI: Just a few days ago, there were whispers of a possible ban on junk food ads on kids’ channels that were quickly rebutted by information and broadcasting minister Smriti Irani. Though the ministry has clarified that such a stand hasn’t been taken, it would be worthwhile to consider the pros...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/kohli.jpg?itok=bhu82Dv2
Star India bags production rights for IPL 2018

Star India, which holds the TV and digital rights of the Indian Premier League, today also won the audio-visual production rights for IPL 2018 as well as the BCCI's domestic circuit for the 2018-19 season. The deal amount has not been revealed.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/prive.jpg?itok=TA019vU8
Experience the cinematic journey of the Academy's finest with &Privé HD’s 'The Winning Side'

As the stage is getting set for one of the most important nights in Hollywood, film enthusiasts across the world are waiting with bated breath to see their favourite stars take home the golden statuette. While the highly-anticipated night soon approaches.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/khelo-india.jpg?itok=cw_aJ-JT
Khelo india school games attract over 100 million viewers in its inaugural edition

Star Sports produced Khelo India School Games (KISG) drew a remarkable viewership for the inaugural edition of the tournament by attracting 102 million* viewers on television. Whether it is with the vision of creating heroes through story telling or simplifying various sports on television to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/the-dump.jpg?itok=4qUVI_cx
Wide sales picks worldwide rights to panorama title Garbage

MUMBAI:  Paris-based sales company Wide has picked up worldwide rights to Panorama title Garbage, directed by Q, which is the only Indian feature in Berlinale official selection this year. A political drama that reflects the times we are living in, Garbage, Q’s new directorial venture Produced by...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/24.jpg?itok=amvyZTcD
News24 to hike ad rates by 40% post revamp

MUMBAI: A decade after making a headway into India’s burgeoning news TV industry, Hindi news channel News24 has given itself a makeover to stay relevant in the current times. The channel, owned by BAG Network and Media, got a new logo design and tagline of ‘Think First’ earlier this month. Talking...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/Jeet.jpg?itok=BcmfVVar
Jeet storms the market with big debut week viewership

MUMBAI: After entertaining the Indian audience for more than 20 years with world-class documentaries on food, science and survival, Discovery Communications India (DCIN) has entered the Hindi general entertainment category (GEC) with a bang thanks to Discovery Jeet. The channel, which launched on...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/FTA_GEC_0.jpg?itok=3UXOqCYk
FTA GECs bring in revenue despite low ad rates

MUMBAI: The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free to air (FTA) general entertainment channels (GEC) as well as higher advertiser interest. Star Bharat is the only FTA that has...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories