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Kidzania enters India with the launch of its centre in Mumbai

30 August 2013 12:40 pm | Team

MUMBAI: KidZania recognised for its unique blend of education and fun expands its footprint with the opening of its first centre in India, in the city of Mumbai.  Mumbai will be the 14th operational centre of KidZania in the world as India joins countries like Chile, Indonesia, Japan, Kuwait, Malaysia, Mexico, Portugal, South Korea, Thailand and United Arab Emirates.

KidZania India director and CEO Sanjeev Kumar, said, “We are proud to be a part of this remarkable concept that will empower future generations of India and bring a fresh outlook in the kids' entertainment space.  KidZania is designed to help kids strengthen their ability to manage their world through key aspects of learning ranging from society functions, financial literacy, career choices, team work, independence, real life skills and self-esteem. Parents and teachers today are looking for new ways to motivate children and every activity at KidZania is aimed at inspiring, educating, entertaining and empowering children through real-life role-play experiences.”

KidZania is an indoor family edutainment theme park that emulates the workings of a real city. By blending reality with entertainment, the amusement park provides an authentic and powerful developmental experience, preparing kids to understand and manage their world.

“With the opening of KidZania Mumbai, we celebrate a major corporate achievement - our 14th city in our 14th year of operation – now located in what is predicted to grow into the largest city in the world by 2020,” said KidZania president and global CEO Xavier López Ancona. “This represents a meteoric growth of our company and illustrates how families from around the world have embraced the KidZania concept - a progressive and interactive role-play experience that challenges, inspires and readies kids to create a better world.”

Actor and co-promoter of KidZania Mumbai Shah Rukh Khan, said, “I’m elated to see KidZania open in India and proud to be part of such an empowering concept. It is my belief that KidZania will be the new destination for Indian parents to send their kids to learn and have fun together. India is ready for an edutainment concept like KidZania and I’m hopeful that it will provide new opportunities to the kids to shape their future.”

KidZania Mumbai features premier global and local brands and the key Industry Partners  include: Big Bazaar, Birla Sun Life Insurance, Cadbury's Dairy Milk, Central, Coca-Cola, Godrej Security Systems, Hardy's, Hyundai, Kellogg’s' Chocos, Mad over Donuts, Radio City, Star India, Times of India and YES Bank.

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