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Star India and Amitabh Bachchan come together for flood-hit Uttarakhand
3 August 2013 3:30 pm | Indiantelevision.com Team
 

NEW DELHI: Star India has created a powerful public service message featuring Amitabh Bachchan to sensitise and encourage viewers to their extend support in rebuilding the flood-ravaged hill-state Uttarakhand.

The narrative is a call to all countrymen from Amitabh Bachchan to stand united for Uttarakhand's cause after the flash-floods in June this year left the state in virtual paralysis, claimed scores of lives and rendered thousands homeless.

"The task of rebuilding Uttarakhand is gravely difficult but isn't an impossible one. Star India is humbled by Bachchan's gesture and truly believes in his call for unity. We hope that his message inspires one and all to come forward and extend their help for the cause," said Star India CEO Uday Shankar.

The public service message, penned by advertising agency Ogilvy & Mather, is being aired on all of Star India's channels. It shows Bachchan asking people to come together for humanity. His message ends with an emotional poem Karodon Aansoon Hain Toh Kya, Karodon Hum Bhi Toh Hain to instil hope in the people that all's not lost and that no challenge is big enough if we stand united.

"We feel proud to have partnered Star India, the Film & Television Producers Guild of India and FWICE to help make this happen. May the people of Uttarakhand find peace soon," Ogilvy & Mather India executive chairman & national creative director Piyush Pandey.

Star India's initiative is an extension of its philosophy to use television as a tool to create awareness for the larger good of a society. Star India had, earlier this month, started focused campaigns featuring renowned artistes from the network's popular shows, urging its viewers to support Uttarakhand's cause by making generous donations.

 
 
 
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