Zeel launches Anmol; to be available on TV, mobile and WAP

 NEW DELHI: Zee network has launched Zee Anmol, a free-to-air channel, taking the number of Zee channels to 34. The new entrant will be available on both mobile phones and on WAP from 1 September.

Denying the charges of it being a channel of repeats on lines of Star Utsav, ZEEL chief creative and content officer Bharat Kumar Ranga in a press meet here said that not only will the channel reach those areas which were hitherto covered only by DD and DTH DD Direct Plus, but also be re-packaged to suit the audiences in smaller towns and semi-urban and rural areas.

He said a series may even be cut from the original number of episodes to lesser episodes if research showed people did not want it to be too long.

He said that this marked the first phase of the channel, which may have new programming in the second phase expected sometime next year.

Ranga told later that Zee was presently spending around fifty per cent of its normal marketing budget for other channels for this particular channel. Asked to be more specific, he said around 15 per cent of the revenue from Zee Anmol will go into its marketing. But he admitted that this was going to be tough going since the aim was to reach unreached areas and even those where there was no television. He said he was prepared to advertise the channel on all platforms, including Doordarshan if the pubcaster accepted this.

Four persons who have excelled in different programmes on Zee TV - Kratika Sengar who played Jhansi ki Rani, Sayantani Ghosh who was Naagin, Binny Sharma who won hearts in Dance India Dance, and Jasraj Joshi who won the SA RE GA MA PA 2012 were present at the press meet.

ZEEL marketing head Akash Chawla said the new channel was more of a video brand than a television brand, and the expectation was to reach places where cable and satellite TV had just begun to make inroads, or where broadband was available. He said the mobile penetration had reached 100 million and was bound to catch on, particularly if the programmes are re-purposed.

Asked if the ad cap could affect the channel since it was not based on subscriptions, Ranga said even advertisers had products they wanted to reach out to small consumers.

Ranga said Zee Anmol was the only channel to have up to 39 hours repackaged programming for a week.

Head content Ajay Bhalwanker said that the research had taken many months because the network wanted to know exactly what the people in small towns wanted. Ranga added that the channel had been astonished to discover that people were aware of serials and names of characters even in places with limited TV viewing.

In the initial phase, the channel will have series like Maayka, Pavitra Rishta, Dance India Dance, India's Best Dramebaaz, Chhoti Bahu, Saat Phere, Naagin, Kasamh Se, Sindoor, Jhansi ki Rani, and Shabaash India among others.

Interestingly the press meet was attended by mediapersons from smaller cities like Ahmedabad and Jaipur who had been brought here to see a preview.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories