MUMBAI: ZeeQ, India’s first edutainment channel is all set to launch the animated series Dinosaur Train and Zou in India. The channel has acquired the Indian rights for these series which cater to the preschooler audiences.
Dinosaur Train has been honored by the Parents’ Choice Silver Honor TV series award, which is a mark of acceptance by parents as a preferred choice for their toddlers’ TV viewing. The half-hour show features two animated episodes with a real paleontologist interacting with kids who love to explore the world around them. Dinosaur Train, the Emmy nominated series, starting today, will air every Monday to Thursday at 4:30 pm on ZeeQ.
The second offering is Zou, a French hit animated preschool series, which follows the adventure of a lovable five-year-old Zebra. The show subtly touches every theme of early childhood and aims to inculcate family values in children. Zou has been broadcasted in more than 140 territories and in 24 different languages around the world. The series became a worldwide success within a year of its telecast in the UK. Starting 28 August, Zou will air every Wednesday and Thursday at 2:00 pm on ZeeQ.
With the launch of Dinosaur Train and Zou, ZeeQ aims at strengthening its preschooler program portfolio. Some of the other well-known preschooler animated series that air on ZeeQ are from the CBeebies brand namely Teletubbies, Charlie and Lola and 3rd & Bird.
Commenting on the development, ZeeQ business head Subhadarshi Tripathy says, “ZeeQ has been working towards bringing in content that is in the best interest of children and their parents. Both the series provide clean and safe content for preschool children. While Dinosaur Train helps in building scientific thinking through the content of the show, Zou aims to inculcate lessons about growing up and family values. Such educative series help in early childhood brain development and instill moral values at their tender age.”
ZeeQ caters to the 0-14 year age segment. The channel currently airs a mix of live-action and animated shows. Some of its prominent shows include Teenovation, Science with BrainCafé, Word Match and M.I. Four - The Multiple Intelligence Quiz.