YouTube signs international licensing deal with PRS for Music

MUMBAI: The multi-territory license covers the use of music by the 100,000-plus musicians represented by PRS for Music in videos streamed on the platform. This includes official music videos, live footage, soundtracks and user generated content.

The license also includes the rights to tracks available through PRS for Music's pan-European licensing initiative, the Independent Music Publishers' European Licensing (IMPEL).

Artists available through the IMPEL initiative include David Bowie, Justin Timberlake, Lou Reed and Goldie.

The new license agreement is one of the most extensive yet, covering more than 130 territories across Europe, the Middle East, and Africa.

PRS for Music first licensed YouTube in 2007, one of the first copyright collection societies outside the US to do so.

This initial license finished at the end of 2008, with a new deal not being signed until September 2009 due to lengthy renegotiations between the companies.

Disagreements during negotiations resulted in YouTube blocking UK viewers' access to thousands of music videos on the site between March and September 2009.

PRS Music chief executive Robert Ashcroft said: "Streaming is a key growth area for PRS for Music, helping drive our online revenues to over ?50 million in 2012. YouTube's vast reach around the world offers our publishers and songwriters a unique stage and music lovers' access to millions of songs."

"The issue of remuneration from streaming services remains a key one for our members, and the further evolution of our licensing relationship with YouTube will help ensure continued growth in royalties for our members from one of the world's leading video platforms," Ashcroft added.

In July, statistics published by PRS for Music and music and entertainment strategists FRUKT revealed that big brands invested a record ?100 million on music in 2012.

Artist endorsements, such as Mastercard and Emile Sande at the Brit Awards, brought in ?4.5 million, a 33 per cent increase in brand spend from the previous year.

Digital spend reached ?10.4 million thanks to campaigns including YouTube's LoveLive channel and the launch of the new Spotify app.

Live music sponsorship, meanwhile, accounted for the largest share of the market at 35 per cent, netting over ?33 million.

Latest Reads
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories