Television

Will Anil Kapoors 24 be a game changer?

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/04/aug127-1.JPG?itok=a7vI0r0d

MUMBAI: Indian viewers are set to witness high octane action drama unraveling on their TV screens soon. The adaptation of the hit American series 24 unveiled its first look last evening. The Indian adaptation of the American thriller is being co-produced by Anil Kapoor Film Company and Ramesh Deo Productions with Delly Belly director Abhinay Deo helming the series.

“The amount of content we have shot is humongous and is equivalent to seven feature films,” gushed Deo at the launch of the 24 trailer. As creative director and co-producer of the series, he feels that the series will definitely be well received by the audience which has been adapted keeping in mind the Indian sentiments, also giving it a tinge of soap operas. “We could do this as we had the leeway to modify and adapt as per the Indian setting,” Deo added.

A fresh young crew of 200 people in production and post production were brought on board to navigate this real time series. On normal days, just two cameras were used while on days packed with action sequences five cameras were put into use with VFX being provided by Prime Focus. “We have shot a scene with a brush falling in a bathtub and we placed an underwater camera to capture the scene from below as well,” says co-producer Apurba Sengupta emphasising on the efforts they took to make it look realistic. Red Scarlet X cameras are being used, and everything is shot in HD format in about 100 locations in Mumbai. The two standing set-ups are - ATU (Anti Terrorism Unit) office and the Tulip Star hotel.



A great ensemble cast has been roped in to set your pulses racing with high octane action

Looking at the production aspects, the pre production team needed at least  eight to nine months to bring all creative heads to spot perfect locations in the financial capital to shoot. Apart from a thorough recce of locations, the team had to decide on costumes, colour schemes as well as finalise the cast.

For an episode the team shot for almost eight to ten days, that meant that the end product was seven minutes of content produced per day which the team is very proud of as usually on an average only two and a half minutes of content is created.



India is a diverse country so we had a lot of meat in it and yes it includes politics too says Abhinay Deo giving a sneak peak into the story

Up until now, 16 episodes have been shot while the remaining eight will conclude in December. Out of the 24 episodes approximately 16 are shot by Deo and the rest will be done by Rensil D’Silva, who is also co-writing the adaptation, and Nitya Mehra, who was the AD for Life of Pi. “The level of drama needed for Indian audiences is more so we had to mix emotions,” says D’Silva. He also mentioned that scripting was a daunting task as they had to re-work it several times to get it absolutely perfect.

With an edge of the seat thriller being shot with the best of cameras and a great ensemble cast; it would be natural to believe that the production cost is way beyond the average but Sengupta says the difference isn’t that farfetched either. “It’s promotion for them too. So if they give it to me at a particular price then next year someone else will approach them for it,” D’Silva explains on how the production deals pan out. Industry sources however feel that a show of this level cannot be shot at such a low budget and estimated it to be at a cost of a minimum of Rs 50 lakhs per episode.

The Anil Kapoor starrer 24 is set to thrill the audiences with never before seen action

Although only one season is on the cards right now, Colors CEO Raj Nayak is optimistic of seeing all eight seasons being made. Rumors are afloat that the story draws parallels with the Gandhi family but the claims were rubbished by the producers.  “India is a diverse country so we had a lot of meat in it and yes it includes politics too,” says Deo.

The cast includes Anil Kapoor, Tisca Chopra, Mandira Bedi, Neil Bhoopalam and cameos by Anupam Kher and Shabana Azmi. The trailer showed Anil Kapoor caught in the middle of making time for his family and on the hunt of the to-be PM’s assassin.  It isn’t like the usual series that Indian audiences are used to watching with real time storytelling and split screens to show different people. “I have got a lot of people telling me that they want this to succeed because it will be a success for the industry,” says Nayak.

The channel is yet to announce the launch date and the time slot for 24. “I signed the deal on 24 October which also happened to be Dassera last year,” said a beaming Nayak.

It is the first time such a series is being produced in India on such a large scale. “It opens up a world of fiction like never seen before,” says Colors weekend programming head Manisha Sharma.

But the bigger question here is that will such a show work with the Indian audiences who are tamed to watching saas-bahu serials? Media planners are positive about it. “I would be surprised if the show does not do well in India because if the content is treated keeping Indian sentiments in place then it is a sure shot winner,” says Madison COO Karthik Laxminarayanan.

“The show is coming after a certain phase of digitisation so it will be interesting to see the ratings that it will get from digital homes. However, it should do well here as well,” says ZenithOptimedia Group CEO Satyajit Sen.

The industry feels that the show will definitely be a game changer for the channel and the genre as well, but it is up to the audience to give their verdict.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/The-Bourne-Legacy.jpg?itok=bBiJiS4E
Third Kind, Bourne To Kill, Species III & Predestination to be shown on Movies Now 2

MUMBAI: We are arriving at the end of 2016 and to celebrate the year that has gone by, Movies Now 2 is set to sway its viewers with some swag and style. The channel has lined up a series of Hollywood movies filled with action, sci-fi and fantasy. Audience can witness some of the most amazing unique...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Ravi%20Shankar%20Prasad.jpg?itok=Ylk_C8Bk
Cashless villages 'Mumkin Hai' with new channel & Rs 5-cr campaign

MUMBAI: The government has launched 'DigiShala', a Doordarshan free DTH channel, to promote cashless transactions in India -- the first step in online payment education through the electronic media. The channel will be brought through GSAT15 (DD Direct DTH), 93.5 degree East, Receive frequency:...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Ravi-Ankam.jpg?itok=7xX9r-rW
V6 challenges suspension; BARC to place facts before court

MUMBAI: V6 News, from the stable of the Telugu channel popular across Telangana and Andhra Pradesh, also wants to challenge Broadcast Audience Research Council India (BARC India) after the latter suspended its ratings review for some weeks along with other two channels on 24 November, 2016.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Awaaz-Se-Bada-Na-Koi.jpg?itok=mpG5iXSc
&TV's innovative affair with The Voice India S2

MUMBAI: Have you ever seen a promo of a new show on television which is actually a video but not a video. Confused? ZEEL’s year-old Hindi general entertainment channel &TV has come up with the unique campaign ‘Awaaz Se Bada Na Koi’ to promote the second season of 'The Voice.'

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/KHATMAL-E-ISHQ.jpg?itok=ZbKRdoJt
SAB TV revenue grew nine-fold under Sony umbrella

NEW DELHI: Sab TV, which claims to be the country’s sole channel beaming only comedy series, claims to have grown its revenue nine times since it came under the Sony fold.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Prashant-Chothani.jpg?itok=z79wKqCX
Travelxp to launch new Tamil channel; 4K feed before Feb

MUMBAI: Giving competition to Discovery Channel, Prashant Chothani-promoted travel and lifestyle channel, travelxp, is all set to take southern India by storm with the launch of its new channel in Tamil. The channel's soft launch is scheduled for 13 December. It's availability on various...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/farhan-arjit.jpg?itok=1WwGNibs
Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Haunting.jpg?itok=04TOpxwK
NBC-Universal buys 'paranormal' series from Bomanbridge

MUMBAI/ SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency, announced a series of paranormal series programme sales to NBC-Universal’s Syfy and Celestial.

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Dayanidhi-Maran-800x800.jpg?itok=89LDOdFX
Sun TV security clearance review sought; two channels' cancellation stayed

NEW DELHI: A review has been sought by the information and broadcasting ministry from the home ministry about security clearance to Sun TV Network Ltd in view of the amended guidelines of that ministry. Union minister M Venkaiah Naidu told the Parliament yesterday that no reply had been received so...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories