Television

Bindaas to showcase real, unique love stories through Yeh Hai Aashiqui

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MUMBAI: Was it only Emotional Atyaachaar which kept you hooked to Bindaas? Then get ready for a fresh dose of Bindaas with Yeh Hai Aashiqui - unique and inspiring love stories. The channel which concentrates on various facets of relationships, with the new entrant will focus on how love triumphs against all odds. The show which hits screens from 25 August is a fictionalised reality.

We want to be at the forefront of youth aspirations and young people's life, which happens with continuous research says Bikram Duggal

"We want to be at the forefront of youth aspirations and young people's life, which happens with continuous research. While Emotional Atyaachaar deals with infidelity, Yeh Hai Aashiqui is a unique show with inspiring love stories," informs Disney UTV Media Networks director-marketing media networks Bikram Duggal.

This BBC Worldwide Productions and Lost Boy Productions' series will showcase unique love stories that are not talked about much. "For example the series will have a story on how a young boy falls in love with a woman who is stuck in a bad marriage or how a woman falls in love with a terminally ill man. The thought was to showcase the realties and connect with youngsters," he adds.

Bindaas, through its programming content reflects the needs, aspirations and lives of youngsters. "Our research shows that relationships are the most important aspect of a youngster's life. And of this unique love stories is what keeps them hooked. To get the best stories, for the past three months, our creative team got on to searching for such unique stories and finally shortlisted the best of the lot," informs Duggal.

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