NEW DELHI: As NFL fans gear up for football season, they
will find an off-the-field distraction in "Football on
Your Phone," a new DirecTV spoof starring quarterback
brothers Eli and Peyton Manning. Production company Butter,
via Grey, are behind the 3:00 promo, which has already shot
past six million hits on YouTube.
The video rewinds to the 1990s, where an incredulous Peyton
discovers his brother Eli watching NFL games on his cell phone.
Decked out in '90s gear and sporting that decade's over-the-top
haircuts, the two launch into an old-school hip-hop duet,
backed up by brass hits, bass slides, chimes, and an MPC drum
beat, not to mention a trio of black-clad songstresses. The
video frolics from New Orleans' French Quarter to high-end
cocktail parties, taking shots at everyone from Alexander
Graham Bell to a bystander using his "phone as a phone,"
according to a report by the National Association of Broadcasters.
Having just worked with Butter on a funny Dairy Queen spot,
Grey Group CD Steven Fogel approached them to create a jingle
from his agency's rough outline and script. Butter created
several treatments of the song, ultimately settling on a "football
on your phone" hook that was appropriately raunchy and
One of the project's highlights was working with the Manning
brothers. "Working with Peyton and Eli was amazing,"
Butter EP Ian Jeffreys notes. "They are true professionals.
They drove three hours to get to an eight-hour shoot, where
they had to get into costume and makeup, shoot the ad, shoot
a photo spread, record 19 radio scripts, and record the actual
song, which they had never heard before. I was seriously impressed
by their work ethic and stamina. There was no drama, no attitude
- just get it done."
Butter showed up on shoot day to find that they were sharing
an enormous room with the photo crew and two dozen others,
creating a racket that would make it difficult to capture
high-quality vocals. Accustomed to finding solutions on the
fly, Butter made some phone calls. "Our saving grace
was our rental company, Studio 101 NOLA," Jeffreys recalls.
"Our contact there, DJ Boudreaux, found a friend with
a collapsible vocal booth. It was pricey, but it was our only
shot to do this right - without clean vocals, the whole day
would be wasted. So DJ shows up with what looks like a church
confessional booth. Apparently, a dentist with a songwriting
hobby had his cabinetmaker build a vocal booth in his basement,
then sold it when he moved. It was a wacky contraption, but
it saved our asses."