Television

Football on your phone by the Manning brothers

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/04/aug108.jpg?itok=Ts0Zygew

NEW DELHI: As NFL fans gear up for football season, they will find an off-the-field distraction in "Football on Your Phone," a new DirecTV spoof starring quarterback brothers Eli and Peyton Manning. Production company Butter, via Grey, are behind the 3:00 promo, which has already shot past six million hits on YouTube.

The video rewinds to the 1990s, where an incredulous Peyton discovers his brother Eli watching NFL games on his cell phone. Decked out in '90s gear and sporting that decade's over-the-top haircuts, the two launch into an old-school hip-hop duet, backed up by brass hits, bass slides, chimes, and an MPC drum beat, not to mention a trio of black-clad songstresses. The video frolics from New Orleans' French Quarter to high-end cocktail parties, taking shots at everyone from Alexander Graham Bell to a bystander using his "phone as a phone," according to a report by the National Association of Broadcasters.

Having just worked with Butter on a funny Dairy Queen spot, Grey Group CD Steven Fogel approached them to create a jingle from his agency's rough outline and script. Butter created several treatments of the song, ultimately settling on a "football on your phone" hook that was appropriately raunchy and catchy.

One of the project's highlights was working with the Manning brothers. "Working with Peyton and Eli was amazing," Butter EP Ian Jeffreys notes. "They are true professionals. They drove three hours to get to an eight-hour shoot, where they had to get into costume and makeup, shoot the ad, shoot a photo spread, record 19 radio scripts, and record the actual song, which they had never heard before. I was seriously impressed by their work ethic and stamina. There was no drama, no attitude - just get it done."

Butter showed up on shoot day to find that they were sharing an enormous room with the photo crew and two dozen others, creating a racket that would make it difficult to capture high-quality vocals. Accustomed to finding solutions on the fly, Butter made some phone calls. "Our saving grace was our rental company, Studio 101 NOLA," Jeffreys recalls. "Our contact there, DJ Boudreaux, found a friend with a collapsible vocal booth. It was pricey, but it was our only shot to do this right - without clean vocals, the whole day would be wasted. So DJ shows up with what looks like a church confessional booth. Apparently, a dentist with a songwriting hobby had his cabinetmaker build a vocal booth in his basement, then sold it when he moved. It was a wacky contraption, but it saved our asses."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/eros.jpg?itok=gBU0jttl
Eros International profit margins up in FY 2018

BENGALURU: The Sunil Lulla-led Indian film and media company Eros International Media Ltd (Eros) saw EBITDA for the quarter ended 31 March 2018 (FY 2018, year, fiscal under review) of Rs 328.21 crore and a margin of 34.2 per cent of operating revenue, about 985 basis points more than the margin of...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/padman.jpg?itok=svNrYSEl
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/tv-today.jpg?itok=iaYwQGzp
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/danish.jpg?itok=-Z_X3LE1
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/devlok.jpg?itok=PQY6P734
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/image.jpg?itok=nszHwY7X
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/dsport.jpg?itok=IysB7fWD
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kbc.jpg?itok=ETOcxSNn
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories