Disney kicks-off Jet Set 2 campaign

MUMBAI: Disney Channel has kicked-off 'Jet Set 2' on-air contest in partnership with Jet Airways. The kids broadcaster has roped in Pepsodent as a powered by sponsor.

The month long campaign will be driven primarily through Disney kid's network comprising Disney Channel, Disney XD, Hungama and Disney Junior. The campaign will also be promoted on social media through Facebook.

The contest kicked-off on 13 April and will run for a month till 12 May. It is open to children aged between 4-14 years. The contest will culminate with 30 families being awarded the grand prize of an all-expense paid trip to Hong Kong Disneyland Resort.

Disney UTV executive director and Disney kids network business head Vijay Subramaniam reckons that the 'Jet Set 2' campaign has helped brand Disney to convey its core message of "great storytelling".

"The 'Jet Set 2' campaign has all the elements that the brand Disney stands for. This year we have added new ingredients like referral bonus and loyalty bonus to add to the excitement," says Subramaniam.

In order to participate in the campaign, children will have to spot an animated Jet Airways aircraft with Mickey, Minnie and Pluto's picture which appears on the Disney Channel throughout the campaign period.

Children can then accumulate points each time they spot the aircraft by giving a missed call to a toll-free number flashing on the screen, absolutely free of cost. Children spotting the animated plane the maximum number of times will earn maximum points.

The contest had last year generated a record-breaking six million entries. A special Jet Airways aircraft, branded with Disney's favorite characters, flew the winners to Disneyland Hong Kong.

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