Eureka Mobile Advertising introduces mobile phone utility services

MUMBAI: Eureka Mobile Advertising has launched a mobile phone utility that monetises the idle screen to deliver relevant content to target subscribers.

Eureka is currently available on the android platform, and will soon be made available on BlackBerry and Symbian as well as across other telecom operators.

By utilising the idle screen space of the mobile phone, Eureka provides an opportunity for brands to engage with their customers.

Built on the back of proprietary technology, Eureka works with both telecom operators and brands. For subscribers that opt to download and continue using Eureka, the service offers a one-time cash reward for early subscribers, along with continued cool deals, and relevant content. Headquartered in the UK, Eureka has offices in London and Mumbai.

Meanwhile for brands, the opportunity lies in better utilisation of their advertising spend, more transparency and greater assurance.

Eureka Mobile Advertising founder and CEO Rahul S Jayawant said, ?With the kind of power that the mobile phone wields, it has become the single most important tool for marketers all over the world. With our pilot launch completed in India over the last one month, we have seen overwhelming enthusiasm for our service. Going forward, we will expand our services to more geographies and telecom operators as well as mobile operators. Over the next 12 months, we aim to be present in multiple markets across the world. We see immense potential in this technology, and are excited about the opportunities that it presents.?

According to Berg Insight, a global telecom research firm, the global market for mobile ads is likely to grow at about 37 per cent every year to $ 22 billion in 2016, from the $ 3.4 billion in 2010. This is likely to increase the share of mobile marketing in overall advertising from 3.8 per cent to 15.2 per cent.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories