Technology

Techzone gets exclusive mobile rights for Honey Singh?s ?Bring me back?

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MUMBAI: Continuing its efforts to bring authentic mobile music and entertainment content to its consumers, aggregators, developers, publishers and distributors of entertainment Techzone has clinched the exclusive rights for the song-track ?Bring Me Back? by Honey Singh.

The company has entered exclusive right agreement with MTV for providing the song content on mobile and desktop internet. Through this right, Techzone will provide music tracks downloads, videos, ringtones, caller ring back tones and other digital entertainment formats for the song.

?Bring me back? is the controversial rapper?s latest single hit. Unlike Honey Singh?s other famous party song tracks which have a fun theme to their lyrics, ?Bring me back? touches the soul with a hard hitting message, the premise of MTV Spoken Word.

Techzone MD Naveen Bhandari said, ?Yo-Yo Honey Singh is an extremely famous Indian artist and his songs have a mass appeal. Acquiring the exclusive songs for Honey Singh?s ?Bring me back? is a very exciting moment for Techzone. The song has already gauged a record of mobile downloads on the first day of the availability which is phenomenal.?

MTV, India?s leading music channel has a great youth appeal and is followed by youngsters across the country. ?Bring me back? was launched by Honey Singh at MTV?s brand new music show, MTV Spoken Word.

MTV EVP and business head Aditya Swamy said, ?Bring Me Back is a very special collaboration between Honey Singh and MTV and is the opening track on our latest music project MTV Spoken Word. We have always been successful at leveraging platforms beyond television and this partnership with Techzone will ensure the track is available across every single mobile VAS vertical.?

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