Technology

SPT Networks unveils second screen app to accompany ?Hannibal?

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MUMBAI: Sony Pictures Television (SPT) Networks has unveiled a customised second screen viewing app to accompany the premiere of their hotly anticipated drama, ?Hannibal?, which it co-commissioned for its global portfolio of channels.

Developed by SPT Networks? digital arm, the ?Hannibal? app will initially be made available in local languages to accompany the series on AXN channels serving pan Asia Spanish-speaking Latin America, Brazil, Spain and Portugal. It will be the first scripted second screen app in several territories.

SPT?s second screen ?Hannibal? app will synchronise to each episode as it airs live, and also use audio watermarking technology that will trigger it to synchronise during any DVR and VOD playback. The app will be available through iTunes for all iOS mobile phones and tablets to accompany international premieres on AXN channels.

Users will be able to access exclusive ?Hannibal? content, learn more about characters, watch relationships unfold, and access behind-the-scenes footage. Integrated social media elements will enable viewers to interact directly with the show and other fans in a hosted ?Hannibal? community.

SPT executive VP - Digital Networks - Eric Berger said, ?SPT?s second screen Hannibal app will be a first for drama series in many markets, breaking new ground for pay TV. ?Hannibal? is bursting with additional material and storylines that enrich the viewer experience through this app and which, thanks to the technology now available, we can synchronise live to any schedule, anytime.?

SPT Executive VP Programming and Production Networks Marie Jacobson said, ??Hannibal? is tailor-made for this kind of real-time digital experience. We feel strongly the deep mythology and intricate character weaves of our series will drive core fans of the genre to seek out our app and engage at new levels.

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