Technology

Bigflix.com pockets Viacom18's film catalogue

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MUMBAI: Over the top service provider Reliance Entertainment Digital?s BigFlix announced today that it has added to its catalogue of films for viewing online. The move on demand service said it has acquired internet rights to stream 55 films from Viacom18 Motion Pictures through Indiacast Media Distribution (a TV18 and Viacom18 JV).

"Our new acquisitions include some of Viacom18 Motion Pictures top grossing releases like Jab We Met, Singh Is King and Golmaal3 ,and some which are scheduled to be released in the next 12-15 months," says BigFlix Business Head Shreyash Sigtia.

BigFlix has a catalogue of around 2000 titles in which Bollywood comprises of 600 titles while there are around 200 Hollywood titles. The remaining 1200 movies are regional with Tamil, Telugu and Malayalam having the major numbers. Sigtia refused to comment on latest consumption statistics on Bigflix.com. But according to its website, it has 20,000 plus active subscribers, and more than a million visitors have been served so far. According to Alexa.com users are spending an average of about 3 minutes on Bigflix.com daily.

BigFlix allows users to watch unlimited movies online for Rs 249 per month. The user can watch 10 minutes of a movie free of cost, after which a subscription has to be purchased.

Talking about how the deal will help BigFlix Sigtia said, ?It will help us in bringing fresh titles like Oh My God, Special 26, Aiyaa and Inkaar and also movies that have higher repeat value therefore helping in increasing consumption. We expect our subscriber base to double with this acquisition.?

BigFlix aims to have a secured screening, and claims that the content is protected on DRM. ?Users can?t rip of any movie from the site and this helps us monetise more effectively,? Sigtia added.

IndiaCast group chief executive officer Anuj Gandhi said, ?There is a growing base of movie viewership on digital as more and more people are tuning in to watch films online. This association between IndiaCast and BigFlix acts as a value addition for both parties. In Bigflix, we have found the right partner that not only has a huge base of film enthusiasts but also operates in a secured, controlled and authorized environment.?

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