Bloomberg integrates Twitter feeds with terminals

MUMBAI: Financial information platform Bloomberg has integrated real-time Twitter feeds directly into the investment workflows of market professionals.

Bloomberg Professional service subscribers can now monitor and analyze real-time Twitter updates issued by corporations, executives, government officials, economists, commentators, media outlets and other voices that can influence the financial markets.

By incorporating live Twitter feeds directly into its financial information platform, Bloomberg integrates social media content with users‘ existing investment workflow so market participants avoid the disruption caused by monitoring separate systems for different types of market-moving information.

The announcement follows this week‘s decision by the U.S. Securities and Exchange Commission to allow companies to use social media for corporate disclosures.

"When important news is shared on Twitter, traders and investors need to be able to access it, and validate its importance in order to incorporate that information into their decision making process," said Bloomberg Professional service head of sales and product development Jean-Paul Zammitt.

"Bloomberg‘s platform now provides this ability, along with the high-quality news, data and analytics our users need and have come to expect from us."

Bloomberg classifies tweets by company, asset class, person and topic, making it easy for institutional investors, traders, corporate executives and government agencies to track updates related to a specific industry or market, their portfolio holdings or an online personality.

In addition to searching and tracking relevant financial tweets, users can also create alerts to monitor for unusual bursts of social media chatter about a company.

The Bloomberg Professional service now funnels information from social media channels, corporate announcements, feeds from more than 1,000 news organizations, including Bloomberg News, and content from more than 90,000 websites to help investors make better informed decisions.

Using this new functionality, subscribers can now create Twitter filters and alerts, monitor what companies are trending, or set alerts for increased levels of social media activity at TWTR<GO> on the Bloomberg Professional service.

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