Technology

Media entrepreneurs to explore ways to create loyal audiences at Nab

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MUMBAI: A general session open to all attendees at the 2013 Nab Show will explore how today?s creative media entrepreneurs are finding new ways to produce quality online content and build loyal audiences. The session, "Broadcast Minds? ? Internet Content Creators Talk What?s Next Online" produced in partnership with NewTek, will take place on 10 April in Las Vegas.

Moderated by Revision3 CEO Jim Louderback, the panel will feature FishBowl Worldwide Media co-founder, president and CEO Bruce Gersh, actor/comedian Tom Green; illusionist, comedian, author Penn Jillette and host and executive producer, "What?s Trending" Shira Lazar.

NewTek executive VP marketing Carter Holland said, "We are thrilled to team up with the NAB this year and expose a larger audience to Broadcast Minds. Since we started Broadcast Minds in 2010, our goal has remained the same: Expose the world to movers and shakers who are redefining what it means to be a ?broadcaster? through the use of technology, social media and the Internet. We look forward to the insights that this year?s all-star line-up will reveal about breaking down the boundaries between television content creation, content distribution, social participation and online consumption".

The on-going democratization of technology, social media and access to the Internet through mobile devices is reshaping the media and entertainment landscape. "Broadcast Minds" will study the way this trend is pushing content creators to think differently about how to develop, produce and distribute online video content. Panelists will also discuss the impact of consumers? growing access to niche entertainment programming and their ability to influence the outcome of online TV shows through real-time social media participation. The session will be streamed live online at www.nabshow.com.

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