Technology

Spuul to premier Shree online on day of theatrical release

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MUMBAI: Online movie and television show streaming service Spuul is bringing to its users the chance to catch Hussain Kuwajerwala‘s Bollywood debut with Shree‘s premier on 26 April.

Users world over would have the privilege to catch Shree on their laptops, desktops and mobile devices the same day for rates starting at $2.99 for 72 hours or $4.99 as a part of a monthly premium subscription plan with unlimited views; whereas movie goers in India will be able to view Shree on Spuul only after 5 June.

Spuul co-founder S Mohan said, "Today‘s mutli-screen generation want their entertainment wherever they are and whenever they are in the mood. In this landscape, in today‘s rapidly evolving digital landscape, Spuul is well placed to meet the growing demands of movie watchers online and we are delighted to make top-quality movies easily accessible via Spuul on the web and on mobile."

Shree is a psychological thriller produced by Ciemme Entertainment and distributed worldwide to digital platforms by GoQuest Media Ventures. It stars Kuwajerwala (Kumkum, Indian Idol) in the title role and tells the story a common man who trades 12 hours of his life in a science experiment to earn quick money and gets entangled in a series of murders.

Producer Vikram M Shah said, "The whole concept of having the same day and date releases online for Shree is to make sure audiences worldwide can get to consume the content in the format that fits those best at the time, especially for international audiences who have limited access movies other than big banner films. Movie makers need to understand how to better reach out to an audience through versatile platforms like Spuul."

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