MUMBAI: Earlier this month Ficci partnered with the National
Association of Broadcasters (NAB) Show 2013, an international
conference and exhibition in the field of Media and Entertainment
that was held in Las Vegas from 6-11 April 2013. Ficci was
approached by NAB to partner with them in celebrating 100
years of Indian Cinema at the show.
this proposal with the purpose to provide Indian Media &
Entertainment Industry an international platform to reach
out to the global markets and to showcase Indian Cinema to
the intercontinental audience, Ficci took a 10 member delegation
to NAB Show comprising of Ficci-Media and Entertainment Committee
(South) chairman Dr. Kamal Haasan; Reliance Broadcast Networks
CEO Tarun Katial and others.
is an advocacy association for America's broadcasters. It
advances radio and television interests in legislative,
regulatory and public affairs. To recognise the contribution
of Indian Cinema entertaining the world for the last 100
years, Haasan received an award on behalf of Indian cinema.
commemorate the 100 years of Indian Cinema, a session 'Bollywood
beyond borders' was organised by Ficci on 9 April. The session
explored the international appeal of Bollywood Cinema.