Star expands presence in Netherlands with UPC deal

MUMBAI: UPC, the second largest cable operator in Netherlands, has further consolidated its Asian digital television entertainment offering to the South Asian diaspora by adding Star Gold and Star Life OK.

With the addition of Star Gold and Star Life OK, UPC now carries three Star network channels on its platform which also includes Star Plus.

On UPC Nederland, all the Star Network channels offer 24-hour Hindi language entertainment subtitled in English. The new channels will be available for a one-month free view from 15 April in the Hindi pack.

Star UK and Europe SVP Yeshpal Sharma stated, "The Netherlands is home to the second largest Hindi speaking population after the UK and we are delighted to partner with UPC to offer additional Star channels in this significant market."

From 15 April, subscribers can watch Star Plus, Star Gold, Star Life OK, Zee TV, Zee Cinema and Zing as part of the new Hindi Pack for €15.25 per month, says UPC.

UPC Nederland VP marketing and service Hans Blom said, "Due to the large Hindi speaking population amongst our customers, the Hindi Pack is our leading ethnic premium pack. Our Hindi speaking customers requested us to bundle our Hindi offering and expand the number of channels. In collaboration with Star TV we did. We are happy we can now announce an interesting and entertaining bundle of Hindi channels for a competitive price."

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