Technology

Netflix expands partnership with Hasbro

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MUMBAI: Netflix and Hasbro have signed an expanded agreement making two new Hasbro Studios shows, Littlest Pet Shop and Kaijudo: Rise of the Duel Masters, available to Netflix members in the US. Kaijudo is available now and Littlest Pet Shop will be available summer 2013.

Through this agreement, Netflix becomes the exclusive over the top streaming subscription destination in the US for five of Hasbro Studios most popular shows - My Little Pony Friendship is Magic, Transformers Prime, Transformers Rescue Bots, Kaijudo: Rise of the Duel Masters, and Littlest Pet Shop. New seasons of each of the shows will be available for members to watch instantly one month after their finale airs on The Hub Network.

Popular Hasbro titles are now available to Canadian members for the first time, including My Little Pony Friendship is Magic, Transformers Prime, Pound Puppies and The Adventures of Chuck & Friends. Additional shows will become available in Canada throughout 2013 including Transformers Rescue Bots, Kaijudo: Rise of the Duel Masters and Littlest Pet Shop.

"The success of Hasbro Studios content on Netflix has been remarkable and we are proud to add more shows and extend our relationship throughout North America," said Netflix Chief Content Officer Ted Sarandos. "In a very competitive field, Hasbro Studios has risen to become a major content player with shows that kids watch and families trust."

"Through our Littlest Pet Shop and Kaijudo expanded relationship with Netflix we look to bring even more Hasbro Studios shows to additional geographies reaching an expanded audience," said Hasbro Studios President Stephen Davis.

In 2012, Netflix members streamed more than 2 billion hours of kids content.

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