Mipcom 2012: Canadian media executives to take centre stage

Mipcom 2012: Canadian media executives to take centre stage

MUMBAI: Quebecor Quebecor Media, Sun Media president, CEO Pierre Karl Peladeau, Corporation and Bell Mobility, residential services president and Bell Canada chief brand officer Wade Oosterman will deliver keynote addresses as part of the Canada Country of Honour tribute presented by the television trade event Mipcom, in partnership with the Canada Media Fund (CMF) and Telefilm Canada.

Organised by Reed Midem, Mipcom will take place in Cannes from 8-11 October.

On 8 October Peladeau will unveil his views on how to ensure the success of TV programming in the global digital market context. On 9 October, Oosterman will expand on Bell‘s "Pick a screen and fill it with goodness" market position and the company‘s commitment to deliver the best content across all screens – TV, laptop, smartphone and tablet.

The Focus on Canada will run throughout MipJunior (6-7 October) and Mipcom and will highlight Canada‘s work in international co-productions, as well as the strength and creativity of Canadian scripted dramas, animation, documentaries, films, experimental and digital media.

A number of new initiatives have been planned to provide Canadian professionals the opportunity to expand their business on an international level via specific events such as an international co-production matchmaking event giving the opportunity to Canadian producers to pitch their projects internationally.

Reed Midem director of the television division Laurine Garaude said, "We‘re delighted to welcome leading industry figures at Mipcom and to highlight the creativity of Canadian content. This is an ideal opportunity for Canadians and their international counterparts to develop new business ties, and partnerships."

Canadian content will be showcased with the ‘Fresh TV from Canada‘ presentation of the hottest and most innovative content from Canada, hosted by The Wit CEO, Virginia Mouseler.

Focused case studies will provide an in-depth look at some of the world‘s most groundbreaking co-productions and a special case study designed to unveil how to launch new partnerships with Canada.

Canadian speakers at Mipcom include Tribal Nova Co-CEO Guillaume Aniorte; Shaftesbury/Smokebomb Entertainment VP Digital/Creative Director Jay Bennett; Teletoon Canada VP programming Carole Bonneau and Telefilm Canada executive director Carolle Brabant.

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