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MUMBAI:
Quebecor Quebecor Media, Sun Media president, CEO Pierre Karl
Peladeau, Corporation and Bell Mobility, residential services
president and Bell Canada chief brand officer Wade Oosterman
will deliver keynote addresses as part of the Canada Country
of Honour tribute presented by the television trade event
Mipcom, in partnership with the Canada Media Fund (CMF) and
Telefilm Canada.
Organised
by Reed Midem, Mipcom will take place in Cannes from 8-11
October.
On
8 October Peladeau will unveil his views on how to ensure
the success of TV programming in the global digital market
context. On 9 October, Oosterman will expand on Bell's "Pick
a screen and fill it with goodness" market position and
the company's commitment to deliver the best content across
all screens – TV, laptop, smartphone and tablet.
The
Focus on Canada will run throughout MipJunior (6-7 October)
and Mipcom and will highlight Canada's work in international
co-productions, as well as the strength and creativity of
Canadian scripted dramas, animation, documentaries, films,
experimental and digital media.
A
number of new initiatives have been planned to provide Canadian
professionals the opportunity to expand their business on
an international level via specific events such as an international
co-production matchmaking event giving the opportunity to
Canadian producers to pitch their projects internationally.
Reed
Midem director of the television division Laurine Garaude
said, "We're delighted to welcome leading industry figures
at Mipcom and to highlight the creativity of Canadian content.
This is an ideal opportunity for Canadians and their international
counterparts to develop new business ties, and partnerships."
Canadian
content will be showcased with the 'Fresh TV from Canada'
presentation of the hottest and most innovative content from
Canada, hosted by The Wit CEO, Virginia Mouseler.
Focused
case studies will provide an in-depth look at some of the
world's most groundbreaking co-productions and a special case
study designed to unveil how to launch new partnerships with
Canada.
Canadian
speakers at Mipcom include Tribal Nova Co-CEO Guillaume Aniorte;
Shaftesbury/Smokebomb Entertainment VP Digital/Creative Director
Jay Bennett; Teletoon Canada VP programming Carole Bonneau
and Telefilm Canada executive director Carolle Brabant.
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