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Mumbai:
CNBC TV 18 and CNBC Awaaz have announced changes to their
revenue leadership teams. Sonia Kapoor takes charge at CNBC
TV18 as National Revenue Head and Sterling Ferreira as National
Revenue Head at CNBC Awaaz.
Kapoor
was earlier managing west & south regions as SVP &
Regional Head for CNBC-TV18 & CNBC Awaaz. Ferreira was
earlier in charge of national sales at CNN-IBN. Last week,
CNN-IBN announced Vishal Bhatnagar as its National Revenue
Head. Bhatnagar was earlier SVP & Regional Head north
& east, CNBC-TV18 and CNBC Awaaz.
This
move is a part of the leadership re-alignment under way at
Network18 News Media, the client facing ad sales unit. Network18
News Media spearheads revenue optimisation at CNBC TV18, CNBC
Awaaz, CNN IBN, IBN7, IBN Lokmat and History TV18.
Advertisement
sales for the ETV regional news network, subject to regulatory
approvals for the acquisition, will also form part of this
stable.
Anil
Uniyal, CEO, CNBC-TV18 & CNBC Awaaz, said "Sonia
has been instrumental in establishing CNBC-TV18 as a benchmark
in the monetisation of news brands and her perspective in
charting the next phase of its growth will be critical. Sterling
comes in with stellar experience across a variety of news
brands, which will be crucial as we go on to unlock the tremendous
potential of CNBC Awaaz."
Speaking
on her elevation, Sonia Kapoor said, "It's been a momentous
journey so far and my experience with CNBC-TV18 has been intense,
enriching and very satisfying. I look forward to bringing
it to bear as we thrust forward and further strengthen the
brand."
Sterling
Ferreira said, "CNBC Awaaz is at a very interesting juncture
in its success story. CNBC Awaaz is well aligned to deliver
audiences and value to clients as growth, consumption and
thus spends move beyond the metro markets. I hope to work
with the CNBC Awaaz editorial and marketing teams in ensuring
that we build further on the unique position the brand has
achieved already."
Kapoor
has over a decade of experience in ad sales including stints
at the Indian Express Group and TV Today Network. She joined
the Network18 Group in 2002. Ferreira has over two decades
experience spanning a variety of media including the Indian
Express Group, Business Standard, ABP, Tata, Red FM. He joined
the Network18 Group in 2005.
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