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SingTel upgrades mio TV menu

Indiantelevision.com Team

(10 September 2012 01:39 pm)

MUMBAI: SingTel has unveiled a new and enhanced mio TV after a major acquisition deal with Fox International Channels (Fic) to offer 40 of its channels, most of which will be available from 1 October.

Fic is an international broadcasters of branded subscription
television channels. The suite of channels making their debut on mio TV cuts across a range of genres and includes channels such as National Geographic Channel, Star World HD, Fox Movies Premium HD, and Star Chinese Movies.

SingTel MD of television Goh Seow Eng said, "We are thrilled with this ground-breaking deal as the addition of these FIC channels really takes the entire mio TV experience to a whole new exciting level. Customers love our world-class sports and latest on-demand content, ordered from the comfort of their sofas, but they also want the relaxing option of channel surfing and discovering new shows."

The deal brings the total number of channels on mio TV to 111. The new channels span an assortment of languages and genres from the latest lifestyle, music and entertainment content to popular documentaries, children's programming and news. In addition to sought-after English and Chinese programmes, mio TV customers can look forward to compelling content on tvN, the leading Asian channel for Korean drama, K-Pop culture, variety shows, and lifestyle programming; Bollywood blockbusters on Star Gold; the best of Tamil entertainment programming on Vijay and the latest news and views on Fox News Channel and Sky News HD.

To ensure that customers have the fullest enjoyment of entertainment, mio TV will be restructuring its channel numbering system with the launch of the new Fic channels.

Goh said, "We will ensure little or no disruption to customers.
Existing channels will be available at their new and old channel numbers until end October to give customers time to adjust. All channels have also been organised by genre so viewers can conveniently use their remote control to scan easily for the most immersive experience". Another enhancement that will please fans of Korean drama
series is the fact that KBS World is now available in HD, and ONE HD will be available with both English and Chinese subtitles from 17 September.

Based on feedback from customers, the mio TV channels have been repackaged to ensure that customers are getting the best possible value with a mix of great content and significant savings.

Goh said, "There is no change in pricing for existing customers unless they choose to upgrade their entertainment options with the new channels. When they explore our new packages, we are confident that they will be delighted by how well these value-for money packages serve the entire household."