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MUMBAI:
Following the successful conduct of the first season of World
Series Hockey, Nimbus and Indian Hockey Federation have announced
the dates for the second season. The world's biggest hockey
league will be played from 15 December to 20 January 2013.
Nimbus
Sport COO Yannick Colaco said, "We are delighted to announce
the dates of World Series Hockey Season 2. Season 1 was a
resounding success for all the stakeholders - players, commercial
partners, franchise owners and above all the hockey fans."
IHF
president R K Shetty said, "World Series Hockey has clearly
emerged as the biggest hockey league in the world and the
second biggest sports league in India after IPL. The second
season will be bigger and better. We will shortly announce
a host of new initiatives along with the format and schedule."
According
to Nimbus, the inaugural season of World Series Hockey reached
viewers in over 30 countries on television and over 65 countries
on YouTube. The unique television tune-ins in India was over
32 million.
The
five week long inaugural tournament created unprecedented
buzz in terms of daily prime time action on television and
record fan walk-ins in the stadium. An aggressive 360-degree
marketing campaign and extensive media coverage resulted in
high awareness and consumption of WSH.
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