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MUMBAI:
Star Gold, the Hindi movie channel from Star India, is geared
up for the world TV premiere of Vidhu Vinod Chopra's Ferrari
Ki Sawaari on 15 September during the prime time 9 pm slot.
As
has been the case with big networks, the movie is being premiered
on a movie channel rather than the past practice of doing
it on the network's general entertainment channel.
Star
India, which runs Hindi movie channels Star Gold and Movies
OK, had acquired the satellite rights for Ferrari Ki Sawaari
for a period of 10 years. The broadcaster is believed to have
paid between Rs 80-100 million for the rights.
According
to Star Gold and Movies OK general manager Hemal Jhaveri,
the movie is in line with the channel philosophy of Karo Dil
Ki.
"With
the World TV Premiere of Ferrari ki Sawaari, we want to inspire
our audiences to Karo Dil Ki. This underlines our commitment
to bring the latest and best of Bollywood and not to mention
the most diverse content to our viewers," says Jhaveri.
The
Sharman Joshi-starrer movie has collected Rs 390 million at
the box office worldwide, according to Eros International,
which has the worldwide distribution rights for the film.
Written
by Vidhu Vinod Chopra and Rajesh Mapuskar, who is also the
director of the film, Ferrari Ki Sawaari stars Sharman Joshi,
Boman Irani and Ritwik Sahore with a song appearance by Vidya
Balan.
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