Continuing its experiment with short format shows, Multi Screen
Media-owned Hindi music channel Sony Mix is launching a new
show 'Mix Tippani', starting 16 September.
Tippani, Mix aims to win over audiences with presentation
of information on music. Scheduled hourly like all short programming
formats, the show will be presented by RJ Mantra and Umang
EVP & Sony Max and Sony Six business head Neeraj Vyas
said, "We are delighted to bring this musical nugget
to our viewers via our unique original programming. Tippani
is going to be everything it promises to be entertaining,
enlightening, fun and knowledgeable at the same time in a
very contemporary fashion. We are confident that this initiative
will also be well received by our audiences."