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MUMBAI:
The International Cricket Council has signed Sports News Television
(SNTV), Perform and Reuters News as distributors for the ICC
World Twenty20 Sri Lanka 2012 event.
These
deals guarantee news broadcasters around the world will have
access to news highlights from matches, press conferences,
player interviews and event-related stories providing up-to-the-minute
information to more than a billion viewers across the world.
ICC
GM commercial Campbell Jamieson said, “The ICC already
has a long-standing relationship with SNTV and Reuters News.
We are glad to have them on board for the next exciting installment
of the ICC World T20 as they have an excellent distribution,
global reach and have previously provided great support to
all ICC events including those that form part of the Pepsi
ICC Development Programme.
“We
also welcome Perform as an ICC news access licensee for the
first time at one of our major events. Their inclusion will
further add to the distribution and reach of the event via
Omnisport, their multi-platform daily sports news service.”
Reuters
News Global TV Sports Editor Claire Watson said, “Interest
in sport crosses geographic borders and media platforms, so
it is important to us to provide action highlights across
all broadcast and online platforms globally, and with the
ICC deal we can do this.”
SNTV
is a sports video news agency supplying sports highlights,
features and breaking news both to traditional television
stations and a growing band of digital outlets. Through its
clients, SNTV’s material can be seen in more than a billion
households worldwide in more than 180 territories.
Reuters
News provides real-time, high-impact, multimedia news and
information services to newspapers, television and cable networks,
and websites around the globe, reaching more than one billion
people a day.
Omnisport
is a progressive sports news services which enables multi-platform
broadcasters to feed ready, formatted and cleared global sports
news content across their TV, online and mobile services more
easily and effectively. Omnisport is owned and powered by
digital sports media group Perform.
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