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NEW
DELHI: Doordarshan has commenced from today the telecast of
‘Manthan’, a weekly series on science and technology
in Hindi, being produced by Deutsche Welle.
This is the first series in Hindi by the German television
channel and is being telecast at 10.30 am every Saturday with
a repeat at midnight on the national channel, DD One. The
show will focus on science, technology, the environment and
medicine.
The series is the result of a comprehensive partnership agreement
signed in late 2011 between DD Director General Tripurari
Sharan and DW Director General Erik Bettermann to strengthen
bilateral cooperation in the field of television.
‘Manthan’
is produced by DW’s Hindi team in Bonn and will cover
all aspects of science and technology – with a special
focus on the latest developments in Germany and Europe. The
show anchor is Isha Bhatia from Chandigarh. In addition to
presenting the latest scientific developments, the ‘Manthan’
team will also report on the different aspects of everyday
life in Germany and comment on the sometimes surprising differences
between Germany and India.
The programme will initially be for 26 episodes but may be
extended if it is found to gain acceptance.
Addressing a press meet, German Ambassador Michael Steiner
expressed the hope that this programme will encourage people-to-people
understanding, regretting that there was no Indian journalist
based in his country.
But he said Germany and India were ‘a perfect match’
and his country was India’s greatest trading partner
in Europe.
Sharan expressed confidence that this was the start of a fruitful
relationship and felt Indians needed to go beyond their conceptions
of Germany which stood for much more than just the famous
automobile brands that Indians were proud to own.
The series would provide value-based education and will go
beyond the stereotypical information Indian students get in
schools and colleges.
‘Manthan’
editor-in-chief Ute Schaeffer said media should encourage
such exchange of programmes.
DW programming head Asia Pacific Alexander Freund said German
radio receives thousands of letters from Indian listeners
but this was the first collaboration in TV. He said the liberalisation
of the economy in India had made an impact on Germany. He
said the website manthan.dw.de will help interactivity.
DW distribution head Anne Hufnagel claimed DW already reaches
six million homes in India.
Show anchor Isha Bhatia said the show will also cover subjects
outside Germany.
Doordarshan deputy director general Deepa Chandra also addressed
the press meet.
Multimedia content from the series will also be available
online at DW’s Hindi website, www.dw.de/hindi, as well
as being distributed by DW’s online partners.
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