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MUMBAI:
Sports management company ID Sports has signed Multi Screen
Media-owned sports channel Sony Six as the official broadcast
partner for the third season of its cycling event Tour De
India.
The
organisers have also roped in Air India as the associate sponsor
of the event which has Godrej Eon as title sponsor.
Tour de India 2012 races will be hosted in Delhi, Mumbai and
Srinagar on 4, 7 and 11 November respectively and will see
over 60 celebrity participants, 20 teams and around 40,000
people attending the races across cities.
MSM
CEO Man Jit Singh said, "We are delighted to associate
with Godrej Eon Tour De India' as the official broadcast partner.
Our association with 'Godrej Eon Tour De India' reiterates
our commitment to bring the best sporting properties for the
knowledgeable and empowered youth of today who are enthusiastic
to adopt and experiment with new sport formats. We are confident
that viewers will enjoy our latest offering on Sony Six."
Air
India CMD Rohit Nandan says, "Air India, the flying ambassador
of India, is proud to be associated with Godrej Eon Tour de
India 2012, which is the official parallel to the world renowned
Tour de France, as a travel partner. Air India has been an
integral part of tourism promotion in India. Also, Air India
has been playing a key role in promoting sports and sports
person in our country for decades."
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