International sports marketing company Sportfive has signed
a deal with ANO Sports Broadcasting in relation to media rights
in Russia for the 2014 Olympic Winter Games and 2016 Olympic
in December 2009 by RTR, Channel One and NTV PLUS, ANO Sports
Broadcasting comprises the largest Russian public and private
deal with ANO Sports Broadcasting incorporates all of the
main broadcasting rights for both Sochi 2014 and Rio 2016.
The rights will be exploited over a number of platforms, including
free-to-air television, internet, mobile and radio, amongst
Russia as host country for the 2014 Olympic Winter Games,
ANO Sports Broadcasting intends to provide significant coverage
of Sochi 2014. Live action and programming will be made accessible
to viewers across the country, using multiple television channels
and media platforms. The consortium's free-to-air television
channels, Channel One and Russia 1, will broadcast the key
events, with further coverage offered on Russia 2 and Russia
24. There will be additional coverage on numerous pay television
channels and services, as well as content transmitted via
the internet, mobile and national radio.
on the agreement, ANO Sports Broadcasting CEO Vasily Kiknadze
said, "By signing this agreement we have taken on the
responsibility of providing top quality coverage of the greatest
global sports event, which will be eagerly awaited by millions
of Russian fans and television audiences. Our team, which
will work in close cooperation with RTR, Channel One and NTV
PLUS, are prepared to rise to this exciting challenge."
International CEO Shaila-Ann Rao said, "We are delighted
to have concluded this deal for Russia with ANO Sports Broadcasting,
representing the principal channels RTR, Channel One and NTV
PLUS. We are certain that this will provide the best possible
coverage to both the Winter and Summer Games across Russia
and greatly contribute to the success and excitement of the
Games in Sochi."