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MUMBAI:
Taking a cue from other political parties in Andhra Pradesh,
the Bhartiya Janata Party (BJP) is planning to launch its
own Telugu news channel christened Orange TV in order to take
its ideology to the common people and counter propaganda of
TV channels run by other political outfits.
The
political outfit, which wants to establish a foothold in the
state, is planning to invest Rs 2.5 million in building a
facility at the party's four-storied state office building.
"The
channel will provide a platform to people to debate the party's
political ideology and promote value-based politics in society,"
BJP state unit president Kishan Reddy has been quoted as saying.
"The BJP and more than 60 organisations that share its
ideology hope that Orange TV will help them send messages
and thoughts directly to their viewers and may even consolidate
and improve their vote bank by 2014."
Andhra
Pradesh has a plethora of political-agenda driven media platforms
which includes T channel run by sympathisers of Telangana
Rashtra Samiti. YSR Congress, the breakaway faction of Congress
party, runs Sakshi TV owned by its president Y S Jaganmohan
Reddy.
The
influx of political agenda driven channels has forced India's
leading television network Zeel to exit Andhra Pradesh market
by shutting down operations of its Telugu news channel Zee
24 Ghantalu.
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