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MUMBAI:
Eccholine, a dedicated line production company for non-scripted
shows, has partnered with Miditech to bring their adventure
reality TV show 'Peking Express' to India.
The
celebrity version of the show 'Peking Express' features celebrities
giving up their privileged lives for a journey that fame cannot
buy. The celebs are taken to lesser known parts of the world
and paired into teams of two. They then race across an unknown
landscape to a remote finish line in order to win big money
for their chosen charity.
Eccholine
is led by Ludo Poppe, Gert Van Kerckhove and Axel Boer- all
with backgrounds at companies like Zodiak, Endemol and Sony
Entertainment. With a passion for making creativity work and
for driving change in the industry, they have launched their
initiative so as to make large scale projects accessible to
individual markets, a statement said.
Eccholine
MD Axel Boer said, "We have developed Peking Express
further in a variety of business models to suit the wide range
of needs from our clients. As Peking Express is a high end-format,
we need a solid, high end partner to produce the show with
for the local market.
Founded
in 1995 by the Alva Brothers, Niret and Nikhil, Miditech is
a production company and is recognised for television programming
across genres. Its client list includes Turner (Pogo/Imagine),
News Corp (Star Plus/Star World/Star Gold/Channel V), the
Zee Network , BBC, Disney, Doordarshan, Viacom18 (COLORS/MTV),
Times Network (Zoom), Multi Screen Media (Sony/SAB/MAX) and
Real Global Broadcasting (REAL)/Food First.
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