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MUMBAI:
For the first time, seven major Japanese broadcasters and
two Japanese government ministries will come together at next
month's television trade event Mipcom to promote new TV format
ideas to senior international television executives at the
Treasure Box Japan New Formats Dinner.
The
new networking event is designed for the international TV
formats community and will be held on the eve of MIPCOM to
give formats executives an early start to finding the next
hit format for their market. The VIP dinner will be held on
7 October.
Organised
by Reed Midem, Mipcom will take place in Cannes, from 8-11
October 2012.
Japan
has for decades inspired some of the world's most famous formats
and Japanese broadcasters, Japan Broadcasting Corporation
(NHK), Nippon Television Network Corporation (NTV), TV Asahi
Corporation (TV Asahi), Tokyo Broadcasting System Television,
Inc (TBS), TV Tokyo Corporation (TV Tokyo), Fuji Television
Network Inc., (Fuji TV) and Asahi Broadcasting Corporation
(ABC) together with the Japanese Ministry of Internal Affairs
and Communications and the Ministry of Economy, Trade and
Industry, will be introducing the newest and most spectacular
Japanese TV formats to major TV stations and production companies
from around the world during the gala dinner.
Japanese
broadcasters have been attending MIPCOM individually since
the 1980s, but this is the first time that they will unite
into an All-Japan effort. By presenting their formats directly
to the executives of leading companies attending Mipcom, the
seven broadcasters hope to see more ideas from Japan converting
into big international hits.
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