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MUMBAI:
Neo Prime, the all sports channel from Neo Sports Broadcast
stable, has become official broadcast partner of the Raj Kundra
and Sanjay Dutt promoted mixed martial arts fighting league
Super Fight League.
Neo
Sports has entered into a long-term deal with SFL to promote
the sport. The sports broadcaster will also televise newly
launched Friday Fight Nights, which will kick-off 12 October.
The
Friday Fight Night has been launched to provide fighters from
India and the world a platform to showcase their skills. To
be staged in a specially designed arena in Mumbai, the weekly
fight nights will last three hours with weigh-ins, live fights,
and interviews from Bollywood cage side guests.
The
entry to the Friday Fight Nights will be on invitation basis
and through contests on social media.
The
first season of the SFL was broadcast on general entertainment
channel Colors which had acquired the rights to the property
as part of its experimentation with the sports entertainment
concept.
SFL
has also appointed Olympics bronze medal winning boxer Mary
Kom as brand ambassador.
"We
have invested more than Rs 25 crores (Rs 250 million) till
now in the property and have earmarked Rs 100 crores (Rs 1
billion) for the venture," SFL Founder Chairman Raj Kundra
told reporters during a press conference to announce the fight
night.
"The
Friday Fight Night is an exciting proposition giving a right
mix of sport and entertainment to audiences," said Neo
Sports Broadcast COO Prasana Krishnan.
SFL's
Friday Fight Night will also be available on SFL dedicated
channel on YouTube as it seeks to expand its reach to global
markets. The SFL promoters have also entered into strategic
alliance with Invicta Fighting Championships to develop women's
MMA talent in India.
Earlier,
Neo Prime had partnered SFL to air its action reality show
SFL Challengers in India. The series had participants living
under one roof with complete camera surveillance documenting
their day to day preparations in the quest to become a professional
fighter.
The
SFL has so far executed three on-ground events in Mumbai,
Delhi and Chandigarh. Canada’s Fight Network is the official
home for Super Fight League events.
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