discussed about how to make digitisation a reality this time.
One of the ideas discussed was removing channels genre-wise
before 1 November," a source said on condition of anonymity.
government has mandated the shutting down of analogue cable
TV by 31 October midnight in Delhi, Mumbai, Kolkata and Chennai.
idea has been conceptually appreciated broadly by the broadcasters
and the MSOs. The I&B officials were listening to the
suggestions," the source added.
this means in effect is that a particular genre of channels
will not be available on analogue cable in the four metros
in different time periods before 1 November.
will push consumers to buy STBs. The start would be in some
genre, followed by others in succession. This way the broadcaster
will also not feel that it is being punished unfairly,"
the source said.
implementation of this will, however, not be easy. "Carrying
this on the weaker genres may be easy, though it will require
some convincing from the 'victim' channels. The tougher genres
will resist. Let us also not forget that we are approaching
the festive season and there is a general slowdown in the
market," said a media analyst.