NDS Country Head and GM - India Jayant Changrani, "The
convergence of technologies will come into play after the introduction
of DAS and service providers could take advantage of this. The
service providers have to ultimately go by what the consumer
wants and provide him Vas to be able to monetise the medium
to increase revenues."
referred to the DVRs being made by NDS and hand-held boxes
that could provide a gateway for gaming, Vas, chats and Wi-fi.
He said the Hathway set-top boxes (STBs) already had the broadband
Mosaic devices of NDS can help MSOs to configure some channels
which he wants to push, he added. He was speaking at the first
session on the second and concluding day of the Indian Digital
Operators Summit (IDOS) 2012, organised by Indiantelevision.com
in partnership with Media Partners Asia.
Technologies director Rajiv Dahhad said MSOs being in the
best position to move fat pipes could help use
the DAS penetration to bring in broadband, VAS and other services.
Pricing will work if new content and new channels are introduced.
There will be need for "field agent management solutions",
he added. Broadcasters will benefit as they want less dependence
on advertisement revenues and more inflow from subscriptions.