said the aim of the device is to give advertising which is
'not intrusive and blends with the content'. Explaining this,
he said that only advertisements linked to the content would
be shown when a particular content was being seen. Keywords
would be captured in key moments and thus enhance the content.
'Thus the advertisement would be according to what the viewer
is watching at a particular time.'
how he was publicizing the new technology, he said this would
be done through world of mouth and personal outreach rather
during the press meet to announce the launch of the new device,
he said: "Three major consumer and technology trends
are leading the digital revolution in developing markets -
increased consumption of video and rich media over internet,
greater penetration of mobile internet on smart devices, cheaper
and faster access to connected wireless networks. Ripple is
designed to leverage these significant trends with the aim
to accelerate the digital revolution globally. Given our successful
history and extensive experience, we have a comprehensive
understanding of the needs of the consumers, publishers and
advertisers. Our innovation on the Ripple platform enhances
the consumer experience and engagement with rich media and
that we believe will add significant value to all key stakeholders
in the digital media ecosystem."
differentiates itself significantly from other ad networks
by having an integrated platform for delivering intelligent
advertising across all smart screens and through its array
of innovations which make advertising more contextual and
richer in experience.