Sony had bought out the stake of Indian shareholders for $271
million taking its stake to 94 per cent. The company had also
marked its foray into the Southern market by acquiring 30
per cent stake in Maa Television Network. In 2009, it had
acquired Channel 8, a Bengali movie channel, and later renamed
it as Sony Aath.
is very important for attracting foreign investment into the
media sector. We are seeing that in Sony. Good luck 1 November
(analogue cable shuts off from that date in the four metros),"
whole value chain will gain from digitisation. For broadcasters,
the over-dependence on advertising revenue will reduce and
the business models will change. Subscription revenue will
climb from 20 per cent to a 50 per cent ratio, providing broadcasters
a stable source of income.
will also be able to launch a whole bunch of niche channels
as carriage bandwidth capacity opens up.
Multi-system operators (MSOs) will get to own the customers.
Though coming at a higher price, this will guarantee future
revenues. They can also tap the broadband market, Singh added.
will get a level-playing field and the competition between
them and the cable players will be on service quality and
innovation. Multiple revenue streams will evolve in future
for all the stakeholders in the broadcast sector.