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MUMBAI:
CNN-IBN, the TV18 Broadcast owned English news channel, has
appointed Vishal Bhatnagar as National Revenue Head, with
immediate effect. He was earlier SVP & Regional Head-North
& East, CNBC-TV18 and CNBC Awaaz.
The
move is a part of the leadership re-alignment now underway
at Network18 News Media, the client facing ad sales unit,
which manages the advertising interests of the news and factual
entertainment channels at Network18 Group.
As
is known, Network18 News Media spearheads the group's effort
towards consolidating and optimising revenue growth across
its six news & factual entertainment channels (CNBC-TV18,
CNBC Awaaz, CNN-IBN, IBN7, IBN-Lokmat and History TV18) spanning
the full spectrum of general news, business news, regional
news and factual entertainment.
Ad
sales for the ETV regional news network, subject to regulatory
approvals for the acquisition, will also form part of this
stable. While acting as a centralised sales agency, Network18
News Media also reflects the group's focus on individual brands
via dedicated teams and revenue leaders aligned to each channel.
Commenting
on the larger re-alignment, Network18 News Media CEO Sanjay
Duasaid, "We believe that our brands are well-placed
to build further on their leadership, both in terms of innovative
client solutions as well as a strong network proposition.
Each of our leaders has a proven track record and strong leadership
acumen and we're confident that this alignment is the beginning
of a new phase of growth for us."
Bhatnagar
brings with him over 18 years of rich experience in sales
across media and has been with the Network18 Group since 2004.
He holds degrees in management and commerce from the International
Management Institute (IMI) and the University of Delhi.
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